Rookie cabler Oprah Winfrey Network is reshifting its primetime lineup.
OWN’s top show, “Oprah Behind the Scenes,” is moving from Friday to Sundays beginning March 27. Series, which formerly was on Fridays, will air at 8 p.m.
First episode in the new timeslot will focus on the trip “The Oprah Winfrey Show” took to Australia with 300 members of the studio audience.
Also airing on Sundays will be “Oprah Presents Master Class,” where the iconic host and network figurehead talks about her childhood, the early days in her television career and her being cast in the bigscreen pic “The Color Purple.”
Both “Behind the Scenes” and “Master Class” will run as two parts, with the second hour running April 3.
OWN will now air original programming only three days a week — Monday, Tuesday and Sunday — down from four since Friday has been dropped.
Move comes less than a month after Discovery Communications invested an additional $50 million in OWN, on top of the $189 million already allocated for the net.
For the most part, OWN ratings have been disappointing following a decent start. In one of the network’s few success stories, “Our America With Lisa Ling” was recently given a second-season pickup.
Network president Christina Norman has said in the past the network is still a work in progress and more time is necessary to find programs that will connect with auds.