×

Nielsen: TV households decline

Economy, cord-cutting cause drop in TV ownership

Here’s a Nielsen shocker: The number of homes in the U.S. with television sets is declining for the first time in 20 years.

Nielsen’s preliminary universe estimate for 2012 counts 114.7 million television households in the U.S., down from 115.9 million in 2011. That means the total penetration of TV in the U.S. has dipped to 96.7% of the population from 98.9%. Nielsen’s latest household and demo estimates reflect the latest population data gathered from the 2010 Census.

Nielsen cites the shaky economy, the transition to digital broadcasting and the growing number of viewers opting for Internet-based TV services as factors for the decline in TV households. According to the report, the cord-cutting factor is particularly strong among what Nielsen described as “a small subset of younger, urban consumers (who) are going without paid TV subscriptions.” The report noted that the last drop in TV set ownership was in 1992, following a recession, and that it was followed by a period of ‘significant growth” in TV households.

“Some consumers are clearly being driven by the economy to make choices on the media devices they purchase. Others are expanding their equipment to add more audio/video devices to their home. Still others may be deferring a TV purchase or replacing their TV with a computer,” said Pat McDonough, senior veep of insights and analysis for Nielsen.

Popular on Variety

More TV

  • Screen writer Beau WillimonMary Queen of

    Beau Willimon Re-Elected as President of Writers Guild of America East

    Beau Willimon, the playwright and showrunner who launched Netflix’s “House of Cards,” has been re-elected without opposition to a two-year term as president of the Writers Guild of America East. Willimon also ran unopposed in 2017 to succeed Michael Winship. Kathy McGee was elected to the vice president slot over Phil Pilato. Secretary-treasurer Bob Schneider [...]

  • Dickinson First Look Teaser

    TV News: Apple Drops New 'Dickinson' Trailer With Hailee Steinfeld (Watch)

    In today’s roundup, Apple TV Plus’ “Dickinson” series released a new trailer and Netflix released the trailer for the fifth season of “Peaky Blinders.” DATES The “Cash Cab” revival will come to Bravo on Oct. 7. The game show takes place inside a New York cab, where unsuspecting passengers become contestants in a game of [...]

  • Jennie Snyder Urman, Katie Wech Team

    Jennie Snyder Urman, Katie Wech Team for Medical Drama in Development at CBS

    CBS is developing a medical drama that hails from writer Katie Wech, Variety has learned. Currently titled “Good Sam,” the series follows a talented yet stifled surgeon who embraces her leadership role after her renowned and pompous boss falls into a coma. When he awakens and wants to resume surgery, however, it falls to her to [...]

  • Jack Gilardi, Longtime ICM Partners Agent,

    Jack Gilardi, Longtime ICM Partners Agent, Dies at 88

    Jack Gilardi, a longtime ICM Partners agent who represented such stars as Burt Reynolds, Sylvester Stallone, Jerry Lewis, Charlton Heston and Shirley MacLaine, died Thursday at his home in Los Angeles. He was 88. Gilardi was known for his gentlemanly style, love of the Los Angeles Dodgers and his skill at representing top actors. He [...]

  • Will Gluck

    Will Gluck Sets TV Overall Deal at eOne (EXCLUSIVE)

    Will Gluck has signed a two-year overall television deal with Entertainment One (eOne), Variety has learned exclusively. Under the deal, Richard Schwartz will continue to oversee all television projects for Gluck’s Olive Bridge Entertainment, with eOne set to serve as studio on all projects under the partnership. “The choice for us was clear given their impeccable [...]

  • Katie Hockmeyer

    NBC Entertainment Names Katie Hockmeyer Exec VP of Late Night Programming

    Katie Hockmeyer has been named executive vice president of late night programming at NBC Entertainment She will report to NBC Entertainment co-chairmen George Cheeks and Paul Telegdy, where she will work on “The Tonight Show Starring Jimmy Fallon,” “Late Night with Seth Meyers,” “Saturday Night Live” and newly launched late-night addition, “A Little Late with [...]

  • Nexstar Completes Tribune Acquisition, Sean Compton

    Nexstar Completes Tribune Acquisition, Sean Compton to Head Programming

    Nexstar Media Group has become the nation’s largest owner of TV stations after completing its $4.1 billion acquisition of Tribune Media. The deal creates a broadcasting colossus with more than 200 stations serving more than 100 markets, although a number of stations will be divested to keep Nexstar in compliance with FCC ownership limits. Nexstar, [...]

More From Our Brands

Access exclusive content