Dyrdek, who stars in sister network MTV’s “Rob & Big” and “Rob Dyrdek’s Fantasy Factory,” will exec produce and voice the lead character. Series received a 26-episode order for a 2012 premiere.
“I wanted to make a cartoon that made me laugh,” Dyrdek said. “I have always tried to create programming that was funny. Skateboarding is a backdrop to our main characters’ comedic situations, but not necessarily our primary focus.”
The show offers skater kid Lil Rob, his right-hand dog Meaty, his nerdy inventor buddy Goggles, and his middle school friends, known as the Wild Grinders.
Dyrdek’s Wild Grinders shingle is partnering with Home Plate Entertainment, Moonscoop, Agogo Corporation, Telegael Teoranta and Copernicus Studios on the production, which will be preceded by a number of shorts and other original multi-platform digital content launching this fall.