EXCLUSIVE: The National Hockey League is pacting with Disney to help bring younger fans closer to the game.
Merchandise based on Disney Channel’s animated skein “Phineas and Ferb” will make their way into NHL rinks around North America next season, with video from the series also being on display during the games.
The league recently also contracted with Marvel icon Stan Lee, who created an entire new set of superheroes to help bumper a fan base that is engaged by the comics world. Titled “The Guardian Project,” each superhero represents an NHL team.
“The ‘Phineas and Ferb’ brand evokes creativity, youthfulness and high energy, not unlike the NHL brand,” said Jim Haskins, NHL group VP, consumer product licensing.
“Phineas and Ferb” launched as a special on the kid cabler in 2007 and went to series in 2008. Toon examines a pair of stepbrothers who find ways to entertain themselves during a summer vacation.