Leave it to plucky Jess to nab the first full season pickup among the fall’s frosh crop.
On the heels of its strong second outing on Tuesday, Fox ordered an additional 11 episodes of the Zooey Deschanel laffer from 20th Century Fox TV and Chernin Entertainment.
“New Girl’s” fast start has been part of the rising tide of ratings for new and returning comedies this season. CBS’ Monday laffer “2 Broke Girls” is tipped as one of the next newbies to get the welcome call of a back-nine (or more) order. NBC’s Thursday comedy “Whitney” also seems on solid footing so far.
“New Girl” stars Deschanel as Jess, an offbeat woman who moves in with three male roommates, who help her navigate the dating scene after her break up with her longtime boyfriend.
Fox put major marketing muscle behind the single-cam laffer, capitalizing on Deschanel’s bubbly charms and aud awareness from the indie hit “500 Days ofSummer.” The net also took the unusual step of offering the pilot for download on iTunes prior to its Sept. 20 premiere.
Tuesday’s 9 p.m. episode of “New Girl” brought in a 4.5 rating/11 share in the adults 18-49 demo and 9.3 million viewers, building by 22% in the demo on its lead-in from “Glee.”
“New Girl” was only down a few ticks from its Sept. 20 broadcast preem (4.8/12, 10.3 million), which gave Fox the confidence to trigger the early pickup. The 11-seg order brings the total segs for its first season to 24.
“New Girl” was Fox’s highest-rated sitcom debut in 10 years. For years, the net struggled to launch live-action comedies, but now has a winning pair with “New Girl” and its 9:30 p.m. companion “Raising Hope,” now in its sophomore year.
“It’s great that audiences have responded so positively so far and we’re confident that even more people will embrace the show this season,” said Fox entertainment prexy Kevin Reilly.
“New Girl” was created by Liz Meriwether, who exec produces with Jake Kasdan, Peter Chernin, Katherine Pope, Dave Finkel and Brett Baer. Kasdan directed the first two episodes.