NBC picks up Playboy project to pilot

Playboy 60s
NBC has picked up its first pilot of the season, giving a greenlight to its hourlong drama set in the frisky world of 1960s Playboy clubs.

Dubbed “Playboy” (and previously titled “Bunny Tales”), project centers on a group of women working as Playboy bunnies in the New York club. That setting will be a prism for exploring the nation’s changing mores and the coming sexual revolution.

Chad Hodge (“Tru Calling”) is aboard to write the project and exec produce. Twentieth Century Fox TV and Imagine TV are behind the project; Imagine’s Brian Grazer and Francie Calfo also exec produce. Project was developed last year with a different writer.

The original clubs, famous for their staff of women dressed in bunny outfits, once numbered 22 around the world. More than a million members paid a fee to become “keyholders.”

“Playboy” may come to life just as Playboy Enterprises tries to revive the franchise. The Palms hotel in Las Vegas opened a Playboy Club in 2006, and a club opened this month in Macao.

The last original U.S. location, in Lansing, Mich., closed in 1988.

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