×

MTV orders second season of ‘Awkward’

New comedy showing ratings growth

MTV has renewed comedy “Awkward” for a second season of 12 episodes, to air in 2012.

Awkward” launched July 19 and drew 1.7 million overall viewers. After a slight post-premiere decline, the half-hour improved to 1.9 million in its most recent tally Aug. 9. It also grew 21% in the 12-34 demo from the previous week to a 2.0 rating.

“It really has completely delivered on its promise as far as we’re concerned,” MTV programming topper David Janollari told Variety. “We think creatively it is just wonderfully executed, and so brilliantly and smartly written. It’s hilarious while also being able to be honest and emotional at the same time.”

Ashley Rickards stars in “Awkward,” exec produced by Lauren Iungerich. MTV greenlit a second project from Iungerich, “Dumb Girls,” to pilot in July.

“Lauren pitched us that project after we had begun work on the series of ‘Awkward,’ somewhere in all of her spare time she found time to bring us (that),” Janollari said. “Lauren’s writing is exquisite as she’s demonstrated on ‘Awkward,’ and (“Dumb Girls”) has the same high-caliber quality comedy mixed with dramatic underpinnings.”

The growth of “Awkward,” which follows “Teen Mom” on MTV’s Tuesday schedule, along with other successes including “Teen Wolf” enabled MTV to part ways last week with “The Hard Times of RJ Berger,” which fell below 1 million viewers at the end of its second season. But MTV intends to continue pursuing both male- and female-skewing programming in drama, comedy and animation.

“Our main mantra going forward is diversity,” Janollari said. “We want a multitude of different genres on our schedule at any time.

“I think that the core target remains the same, which is kind of reflecting our lives amplified. How do we reflect our audiences’ lives and their feelings and their thoughts and their desires in an exaggerated or heightened comedic way or dramatic way?”

More TV

  • Seth Meyers TV Take Podcast

    TV News Roundup: Netflix Announces Seth Meyers's Standup Special

    In today’s TV news roundup, Netflix announced the premiere date for “Seth Meyers: Lobby Baby” and Epix released a trailer for “Belgravia.” CASTING AMC announced that “Succession” actor Sarah Snook, David Costabile (“Breaking Bad”) and Sonya Cassidy (“Lodge 49”) have been cast in its upcoming anthology series from Will Bridges and Brett Goldstein. The still-to-be-titled series is set 15 years into the [...]

  • Rachel Maddow

    Four Female Journalists Will Moderate Next Democratic Debate

    Four women will moderate the next Democratic debate, slated for broadcast on MSNBC. Rachel Maddow, the primetime host; Andrea Mitchell, the veteran foreign correspondent; Kristen Welker, the NBC News White House correspondent; and Ashley Parker, a Washington Post White House reporter, will moderate the event, MSNBC said Wednesday. The broadcast is slated for November 20. [...]

  • Neilsons Measurment Problems TV Digital

    Megan Clarken, Key Nielsen Executive, Will Depart Company (EXCLUSIVE)

    Megan Clarken, a Nielsen executive who has been instrumental in the company’s quest to keep tabs on consumers in the many new ways they have to watch TV, is leaving the measurement giant. “After 15 years at Nielsen, Megan Clarken will be leaving at the end of the month to take on a new position [...]

  • James Murdoch

    James Murdoch on 'Succession,' Pete Buttigieg and Climate Change

    James Murdoch doesn’t watch Fox News and he doesn’t watch “Succession.” “There are some shows that you just know you’re never going to watch,” the youngest son of media mogul and Fox Corp. founder Rupert Murdoch told Vanity Fair editor-in-chief Radhika Jones on Wednesday, alluding to to the HBO series centered on a family-run media [...]

  • Freddie Prinze Jr First Impressions

    Freddie Prinze Jr. Joins ‘Punky Brewster’ Sequel Pilot at NBCU’s Peacock Streamer

    Freddie Prinze Jr. is joining another pilot, this time at NBCUniversal’s forthcoming Peacock streaming service. He will play a recurring role in the “Punky Brewster” sequel pilot which was ordered when the Peacock unfurled its slate of feathers back in September. Prinze Jr. was a part of the pilot for the CW’s “Nancy Drew” earlier [...]

  • Traci Blackwell

    BET Names Traci Lynn Blackwell Head of Scripted

    Traci Lynn Blackwell has joined BET has head of scripted programming. Blackwell joins BET from the CW, where she was senior VP, current programming. As executive VP, scripted programming, Blackwell will lead all originals efforts for BET Networks’ linear channels and streaming service BET Plus. She will report to BET Networks president Scott Mills. “Traci [...]

  • Ted Sarandos Netflix

    Ted Sarandos: Netflix Is Why 'Friends,' 'The Office' Remain So Popular

    In an onstage conversation with Katie Couric at Vanity Fair’s New Establishment Summit on Wednesday, Netflix chief content officer Ted Sarandos waved away concerns over the streaming service’s upcoming loss of “Friends” and “The Office,” instead focusing on the company’s push in original programming and its international content growth. “One of the reasons ‘Friends’ and [...]

More From Our Brands

Access exclusive content