×

MTV Latin ups original content

"Popland" is one of several new skeins

Buoyed by the ratings success of its first teen telenovela, “Ninas mal” (Charm School), last year, MTV Latin America is ramping up original production with a second telenovela in the works, “Popland.”

“We’ve allotted 33% of our content budget to original programming,” says Fernando Gaston, senior VP of content, creative and music at MTV Networks Latin America.

Telenovelas and live concert show “MTV World Stage” form the pillars of MTVLA’s programming, he adds. “For now, we are producing one telenovela a year, but we may make at least two a year in the future,” Gaston says.

Set against the world of celebrities and the paparazzi who stalk them, “Popland” revs up the music, with some 200 songs in the series’ soundtrack.

The 70 one-hour episodes of “Popland” start shooting in June at the Colombian studios of Sony-owned Teleset, which co-produced “Ninas mal.”

This time, Teleset is providing only production services, making it the first 100% MTVLA-produced scripted skein.

The teen telenovela features established and emerging talent from Latin America and the U.S., including Sara Cobo (Mexico), Jon Ecker (U.S.), Ricardo Abarca (Mexico) and Manuela Gonzalez (Colombia).

Story revolves around an 18-year-old girl from a small town who goes to the big city and becomes a photographer for celebrity gossip website Popland. She soon learns that VIP access and exclusive pics come at a hefty price.

“Popland” is being produced in tandem with Tr3s, the U.S. Hispanic bilingual web owned and operated by MTV Networks Latin America.

It debuts on MTVLA and Tr3s in the fall. MTV Spain and MTV Italy will air it shortly after.

MTVLA and Tr3s often share content they deem viable for their respective markets.

Among the Tr3s programs aired by MTVLA are its top-rated reality franchise, “Quiero mi…” (I want…), which spawned “Quiero mis quinces” (Sweet 15) and “Quiero mi boda” (I Want My Wedding). Tr3s is introducing a third spinoff, “Quiero mi baby” (I Want My Baby), which touches on parenting issues.

Tr3s’ “Unplugged,” an acoustic showcase of top Latino artists, also airs on MTVLA.

MTVLA’s hoping to equal or better the ratings success of “Ninas mal,” which was numero uno in Mexico and Colombia with the 12-24 demographic among general entertainment channels, and second in the 12-17 age group among general entertainment channels in Argentina last year.

In the U.S., 5 million viewers tuned into “Ninas mal” on Tr3s, while the show’s website registered 2.5 million visits.

Meanwhile, sister web Nickelodeon Latin America is airing its fourth youth-skewed telenovela.

“Grachi,” about a tween with magical powers, bowed May 2 with ratings that beat all other Nick tween telenovelas, prompting Nickelodeon Latin America to order an extra 50 hourlong episodes on top of the 75 it already has in the can.

More TV

  • Chuy Bravo seen at Focus Features

    Chuy Bravo, 'Chelsea Lately' Sidekick, Dies at 63

    Chuy Bravo, Chelsea Handler’s sidekick on her E! talk show “Chelsea Lately,” has died in Mexico City. He was 63. According to reports, the Mexican American actor died suddenly after being hospitalized with stomach pains while visiting family in Mexico. Handler posted a tribute to Bravo on Instagram shortly after reports of his death began [...]

  • SATURDAY NIGHT LIVE -- "Scarlett Johansson"

    'Saturday Night Live' Parodies 'A Marriage Story' with Kellyanne Conway (Watch)

    Scarlett Johansson may be nominated for a Golden Globe for her performance in “A Marriage Story,” but when she hosted the Dec. 14 episode of “Saturday Night Live,” she slid into a less flashy role for that sketch comedy’s parody of the new dramatic film. Johansson took on the role of therapist to Kate McKinnon’s [...]

  • SATURDAY NIGHT LIVE -- "Scarlett Johansson"

    'Saturday Night Live': Kate McKinnon's Greta Thunberg Tells Trump to 'Grow Up' (Watch)

    With the December holidays upon us, “Saturday Night Live” took a brief detour from its usual parodies of political press conferences and the impeachment hearings to instead begin its Dec. 14 episode with a sketch about average families discussing the state of the world over dinner — with a special message from Greta Thunberg (as [...]

  • Christmas Town Hallmark

    Hallmark Faces Holiday Controversy After Rejecting Ad With Same-Sex Couple

    Hallmark Channel delivered a sentiment very different from the ones found in its parent company’s greeting cards when its executives questioned an ad showing two women getting married — and barred the commercial from running on its schedule. Zola, a company that offers online wedding registries and wedding planning services, had been running commercials in [...]

More From Our Brands

Access exclusive content