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Andrew Judelson has been tapped exec VP of sales and partnership marketing for WWE.

The exec, who starts the job Jan. 2, will be responsible for all sales and key marketing partnerships for the WWE, including talent endorsement deals.

He reports to WWE chief marketing officer Michelle Wilson and will be based at the company’s Stamford, Conn., headquarters.

Judelson most recently was exec VP, chief revenue and marketing officer for the U.S. Ski and Snowboard Assn., growing the group’s revenue during a non-Olympic year.

He also was CMO at Sports Illustrated Group and spent more than eight years at the NHL Enterprises, overseeing the league’s corporate sales, marketing and new business development worldwide.

“Andrew is an accomplished sales executive with broad revenue generation experience in the sports and media industries,” Wilson said. “He brings with him a wealth of knowledge and contacts, which will benefit WWE and serve him well in his new position.”