Japanese producer inks deal with Electus

Yoshimoto Kogyo to distribute, produce 'Unbeatable' game show

Japanese TV producer and tenpercentery Yoshimoto Kogyo has inked a deal with Notional and Ben Silverman’s Electus to produce and distribute the gameshow “Unbeatable.”

Property first preemed as a special on Japanese broadcaster TV Asahi.

Yoshimoto Kogyo’s creative team will work with Notional president Dave Noll and senior VP of development Chachi Senior to adapt the project for U.S. auds and shop the format overseas. Electus will handle distribution.

On “Unbeatable,” two teams compete to win the most squares on a gigantic game board. To claim a square, a team must correctly answer one trivia question. If it does, that team claims the square and the prize that’s waiting underneath. Each team takes turns picking squares, and whichever one wins the majority of squares will win the show.

Noll said the deal was done as part of TV creators’ need to “adapt to the ever-changing needs of the global market and continue to explore new business models when it comes to getting shows financed.”

Notional, launched in 2009 by Barry Diller and CollegeHumor creator Ricky Van Vreen, is repped by CAA, which also has a strategic alliance with Yoshimoto Kogyo.

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