Former Bravo and Oxygen exec Amy Introcaso-Davis has joined GSN as its exec veep of programming, effective Nov. 1.
Introcaso-Davis will look to develop and acquire content, with particular attention to building the gameshow net’s adult female audience.
“As a fan, I have loved watching updates of such iconic series as ‘The Newlywed Game’ on GSN,” she said. “I am energized by the network’s commitment to increasing original production and am excited by the prospect of leading the charge to redefine the gameshow for this multiplatform world.”
For 3 1/2 years until July, Introcaso-Davis served as original programming and development SVP with NBCUniversal’s Oxygen, where she oversaw such series as “The Glee Project,” “Tori and Dean: Home Sweet Hollywood” and “Bad Girls Club.” The cabler has had mixed success this year in trying to lure a younger-skewing female audience.
Previously, as senior veep of development and production at Bravo, she developed and exec produced such shows as “Queer Eye for the Straight Guy” and “Kathy Griffin: My Life on the D-List,” and also developed the “Real Housewives” franchise. She also has served as Lifetime series veep and in development and casting exec at Fox.
A week ago, GSN hired Stephen Croncota as exec veep and chief marketing officer, as part of the network’s increased commitment to programming and branding.
“Amy has an impressive track record of creating phenomenally successful and culturally relevant content,” said GSN prexy/CEO David Goldhill. “With both Amy and Stephen on board, GSN has a team of first-class creative executives who will help us better serve our growing audience and take the network to a new level of popularity.”