Regular viewers of Discovery Communications/Hasbro kidnet The Hub will be able to get their fix in-flight on several airways. The toymaker’s in-house shingle and distrib Hasbro Studios have inked deals with Continental Airways, Emirates Airlines, South African Airways, Singapore Airlines, Qantas and Thai Airways.
Effective immediately, the seven airlines will show segs of “Transformers Prime,” with “G.I. Joe: Renegades” on Continental and Emirates; “My Little Pony: Friendship Is Magic” on Continental, Singapore, Etihad, Qantas and Thai; and “Pound Puppies” on Continental and Qantas.
Hasbro has made a push into scripted television and film, and has been especially active on the television side this year. Hasbro Studios has been expanding and dividing, first splitting its development team into boys and girls divisions and more recently inking international distrib deals for its programs independently of Discovery.