Hayes to keynote at NATPE

Exec is chief marketing officer at American Express

American Express chief marketing officer John Hayes will be the keynote speaker at the NATPE confab’s program dedicated to advertising and branded entertainment.

Microsoft Advertising is the lead sponsor of the Jan. 26 Ad Innovations sessions that aim to give producers and studio execs a chance to mix with media buyers, advertisers and brand reps. The National Assn. of Television Program Executives gathering is set for Jan. 24-26 at Miami’s Fontainebleau hotel.

Among the companies with execs taking part in the sessions are AT&T Mobility, Canoe Ventures, Grey Goose Vodka, GroupM Entertainment, IKEA, MSN, MTV Networks, NBC Universal, Ogilvy Entertainment, Pepsi-Cola North America, P&G, Radical Media and Entertainment, SeamBI, Shine Reveille, Twentieth Television, Walmart and Yahoo! Media Group.

More TV

  • LEGION -- "Chapter 10" - Season

    'Legion': Jeph Loeb, Nathaniel Halpern Talk 'X-Men' Universe Connections

    American Express chief marketing officer John Hayes will be the keynote speaker at the NATPE confab’s program dedicated to advertising and branded entertainment. Microsoft Advertising is the lead sponsor of the Jan. 26 Ad Innovations sessions that aim to give producers and studio execs a chance to mix with media buyers, advertisers and brand reps. […]

  • JD Pardo Mayans MC

    ‘Mayans MC’ Creator Kurt Sutter Reveals How He Cast Series Lead JD Pardo

    American Express chief marketing officer John Hayes will be the keynote speaker at the NATPE confab’s program dedicated to advertising and branded entertainment. Microsoft Advertising is the lead sponsor of the Jan. 26 Ad Innovations sessions that aim to give producers and studio execs a chance to mix with media buyers, advertisers and brand reps. […]

  • Exclusive - All AroundMandatory Credit: Photo

    Nicole Maines on Why the ScarJo Casting Controversy Matters

    American Express chief marketing officer John Hayes will be the keynote speaker at the NATPE confab’s program dedicated to advertising and branded entertainment. Microsoft Advertising is the lead sponsor of the Jan. 26 Ad Innovations sessions that aim to give producers and studio execs a chance to mix with media buyers, advertisers and brand reps. […]

  • No Merchandising. Editorial Use Only. No

    Elmarie Wendel, '3rd Rock From the Sun' Actress, Dies at 89

    American Express chief marketing officer John Hayes will be the keynote speaker at the NATPE confab’s program dedicated to advertising and branded entertainment. Microsoft Advertising is the lead sponsor of the Jan. 26 Ad Innovations sessions that aim to give producers and studio execs a chance to mix with media buyers, advertisers and brand reps. […]

  • Gabrielle Carteris

    SAG-AFTRA Board Approves Deals on Non-Primetime TV, Telemundo

    American Express chief marketing officer John Hayes will be the keynote speaker at the NATPE confab’s program dedicated to advertising and branded entertainment. Microsoft Advertising is the lead sponsor of the Jan. 26 Ad Innovations sessions that aim to give producers and studio execs a chance to mix with media buyers, advertisers and brand reps. […]

  • Issa Rae, Natasha Rothwell and Yvonne

    'Insecure' Season 3 to Introduce New 'Timely' Show Within The Show

    American Express chief marketing officer John Hayes will be the keynote speaker at the NATPE confab’s program dedicated to advertising and branded entertainment. Microsoft Advertising is the lead sponsor of the Jan. 26 Ad Innovations sessions that aim to give producers and studio execs a chance to mix with media buyers, advertisers and brand reps. […]

More From Our Brands

Access exclusive content