FX is letting the sports world know it’s ready to be a first-string player.
Cabler, having witnessed rival TNT’s ratings explode with NBA telecasts over the past several years, is bringing in college football as first a step toward being a more multidimensional network.
With a male demo already tuning in for its scripted shows, FX will further cater to that aud by airing college football in the fall.Under the moniker “Fox Sports on FX,” a minimum of 13 games will come from the newly named Pac-12, plus the Big 12 and Conference USA. Fox Sports, which will produce the contests, already has deals with those conferences and will be sharing the games with its corporate sibling.
Games will air Saturdays, both during the day and in primetime. The network offers mostly repeat scripted programming on weekends and football could generate some significant ratings bumps. Football will give notice to the college sports community that may have been unaware of the cabler best known over the years for its scripted series such as “The Shield,” “Sons of Anarchy” and “Justified.”
Broadcast teams will be announced shortly.
Fox has used FX as a sports platform in the past, but not since 2006 with NASCAR events. When Fox sports topper David Hill makes his Olympic bid sometime this year for the 2016 Summer Games in Rio de Janeiro and beyond, part of his pitch will be that events would be telecast live on FX.
Last week FX canceled boxing drama ”Lights Out.”
President John Landgraf is set to make his upfront presentation Tuesday in New York.
“Sports programming is a key component that has been missing on FX for a while and we look forward to its return on our schedule,” Landgraf said. “This NCAA football package will feature some of the nation’s marquee schools and matchups, and it will be a great addition to our lineup. It will also provide an excellent promotional platform for our returning hit original series and primetime movies this fall.”