FX Network is riding along with Audi of America to produce “Unititled Jersey City Project,” an original 16-minute short-form drama that revs up Sunday and will air during the cabler’s Sunday primetime movies broadcasts.
The branded entertainment project revolves around stories of fame, power, money and death, and is set amidst the fast-developing Jersey City waterfront.
Installments of the series will air as eight, two-minute episodes over four consecutive weeks.
Episodes were developed to appear as fragments of a television series or film, with each supplying a piece of a puzzle involving men working for an architectural firm who are hiding a dark secret.
It’s also available online at http://www.untitledjerseycityproject.com, where viewers can explore the interactive world of Jersey City and find clues to piece together the mysteries from the shorts through new storylines and characters — and suggest titles for the project.
FX and Audi jointly produced the series, which was teased during the Emmys broadcast on Fox and through ads in theaters. Audi is the official automotive partner of the Academy of Television Arts & Sciences.
Audi’s Studio Progress Films banner produced the “Jersey” project, with Daniel Minahan, who has helmed episodes of “True Blood” and “Game of Thrones,” directing.
Naturally, the drama showcases Audi’s vehicles, namely its new A6 sedan, and its high-tech features.
The “Jersey City” project isn’t Audi’s first foray into producing entertainment. Company produced a feature-length docu on the 24-hour Le Mans race, and followed that up with a docu about the U.S. Olympic ski team that aired on NBC. This year, it also produced a series of comedic shorts that featured Joel McHale teaching Melissa McCarthy on how to read the Emmy nominees and Jeremy Piven, Kristen Chenoweth, Megan Mullally and Jackee Harry on what life is like after winning an Emmy trophy.
“Since our inception, Audi has embraced creativity, innovation and new ways of thinking,” said Scott Keogh, chief marketing officer of Audi of America. “What better way to engage with our progressive audience than through forward-thinking entertainment.”