You will be redirected back to your article in seconds

Fox sets ‘X Factor’ preview for MLB All-Star Game

Batting first at the 2011 Major League Baseball All-Star Game: “The X Factor.”

Simon Cowell’s understated art project is getting a “world premiere preview” on July 12 in advance of the night’s game, at 8 p.m. ET/5 p.m. PT. Screen shot 2011-07-01 at 10.19.02 AM While there’s been no formal announcement of the “preview” and representatives for Fox aren’t commenting on it, the network has been promoting it in primetime with on-air “snipes”–those pesky marketing messages that scamper across the lower-third of the screen during that episode you’d rather concentrate on–and there’s a video promo on the show’s page on Fox.com.

No indication has been given as to what shape this preview will take, though the promo seems to indicate that it will unfold before the game begins. That doesn’t preclude insertions elsewhere during the telecast, like, say judge Nicole Scherzinger adding some coloratura to “Take Me Out to the Ball Game” during the seventh-inning stretch.

The timing of the preview makes sense; “Factor” just wrapped up auditions in Seattle on Thursday, so there’s plenty of footage to show off. And yet you have to wonder whether Fox will try staging something more ambitious than just a pretaped segment, like appearances from Cowell & Co. on the field in Phoenix. 

The All-Star Game is about as good as any a promotional platform Fox will have on its air over the summer, when the pickings are slim for event programming capable of reaching mass audiences. That said, the big game is coming off its lowest audience ever last year, when the 12.1 million total viewers who tuned in represented a 17% decline vs. the 2009 edition. 

Maybe a “Factor” sneak peek will juice the All-Star Game, not the other way around. Regardless, whatever stunt Fox has planned, it could be a significant piece of a marketing campaign that will be the network’s biggest priority heading into the fall.

More TV

  • Endemol Shine Brings in Banks to

    Endemol Shine Brings in Banks to Evaluate Possible Sale

    Batting first at the 2011 Major League Baseball All-Star Game: “The X Factor.” Simon Cowell’s understated art project is getting a “world premiere preview” on July 12 in advance of the night’s game, at 8 p.m. ET/5 p.m. PT. While there’s been no formal announcement of the “preview” and representatives for Fox aren’t commenting on […]

  • Kristen Wiig SNL

    Kristen Wiig Will No Longer Star in Apple Comedy After 'Wonder Woman 2' Scheduling Conflict

    Batting first at the 2011 Major League Baseball All-Star Game: “The X Factor.” Simon Cowell’s understated art project is getting a “world premiere preview” on July 12 in advance of the night’s game, at 8 p.m. ET/5 p.m. PT. While there’s been no formal announcement of the “preview” and representatives for Fox aren’t commenting on […]

  • Laura Ingraham

    Fox News Defends Laura Ingraham Amid Calls for Advertiser Boycott

    Batting first at the 2011 Major League Baseball All-Star Game: “The X Factor.” Simon Cowell’s understated art project is getting a “world premiere preview” on July 12 in advance of the night’s game, at 8 p.m. ET/5 p.m. PT. While there’s been no formal announcement of the “preview” and representatives for Fox aren’t commenting on […]

  • Netflix Locks Up Deal for ‘Inside

    Netflix Locks Up Deal For ‘Inside the World’s Toughest Prisons’

    Batting first at the 2011 Major League Baseball All-Star Game: “The X Factor.” Simon Cowell’s understated art project is getting a “world premiere preview” on July 12 in advance of the night’s game, at 8 p.m. ET/5 p.m. PT. While there’s been no formal announcement of the “preview” and representatives for Fox aren’t commenting on […]

  • The End of the F***ing World

    'Little Boy Blue,' 'La Casa De Papel' Win Drama Prizes at Monte Carlo TV Festival

    Batting first at the 2011 Major League Baseball All-Star Game: “The X Factor.” Simon Cowell’s understated art project is getting a “world premiere preview” on July 12 in advance of the night’s game, at 8 p.m. ET/5 p.m. PT. While there’s been no formal announcement of the “preview” and representatives for Fox aren’t commenting on […]

  • KIERSTEN ROBINSON

    Kiersten Robinson Named Universal TV Senior VP, Current Programming

    Batting first at the 2011 Major League Baseball All-Star Game: “The X Factor.” Simon Cowell’s understated art project is getting a “world premiere preview” on July 12 in advance of the night’s game, at 8 p.m. ET/5 p.m. PT. While there’s been no formal announcement of the “preview” and representatives for Fox aren’t commenting on […]

More From Our Brands

Access exclusive content