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Endemol, SMG ink China pact

Partners to develop, produce content

Endemol and Shanghai Media Group have pacted to develop and produce content via subsids Endemol Asia and Entertainment Team Media Group, for the Chinese and international markets.

Endemol will retain exclusive distribution and format rights outside China for new IP covered by the partnership, while SMG will have the equivalent rights in China.

The pair will establish a joint creative team and collaborate on Chinese versions of Endemol’s shows, which include “Big Brother” and “Deal or No Deal.”

SMG is China’s second largest broadcaster, operating 15 free-to-air channels, 35 pay TV channels plus interests in radio, print, IPTV and mobile TV. Entertainment Team, which bowed in April, supplies and acquires content.

Yang Wenhong, VP of SMG and CEO of ET, said, “This longterm strategic partnership will play an important role as we look to expand our operations and creative output, both nationally and internationally.”

Endemol’s Asian operations CEO Arjen van Mierlo added, “China holds extraordinary opportunities for creative companies like Endemol, and this alliance with one of the leading broadcasters positions us strongly in this rapidly growing market.”