Eleven off to a good start in Australia

Digital web nabs 4.4% share of overall aud

SYDNEY — Eleven, CBS’ joint venture digital web with Australia’s Ten Network, got off to a good start on Tuesday, nabbing a 4.4% share of the overall aud.

Web notched up a reasonable 254,000 eyeballs for perennial Aussie soap “Neighbours,” which made a controversial jump from Ten, the main channel, to Eleven.

Ten’s programming topper David Mott said it showed the aud was loyal enough to cope with the switch.

“It’s only the beginning but, even so, we’re delighted with Eleven’s first night ratings,” Mott said.

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