Digital czar clicks with NBCU

Lehman to oversee 'pure-play' divisions

NBCUniversal has tapped Nicholas Lehman for the newly created post of prexy of digital for NBCU’s entertainment and digital networks and integrated media division, reporting directly to chair Lauren Zalaznick.

Lehman, who spent nine years at MTV building that company’s digital biz, will oversee what the NBCU calls “pure-play” digital businesses, including iVillage, Daily Candy, Swirl and Fandango — platforms that aren’t extensions of another NBCU brand. He’s tasked with developing growth strategies around those platforms — something the net has pushed for in the past as it acquired and launched digital businesses.

“Nick, with his powerful combination of creative and business expertise in multiplatform media and new product development, is the ideal person to build on our success, at a very exciting time of expansion both in the rapidly growing digital industry, as well as at our company,” Zalaznick said.

Lehman will be looking to expand and further monetize those digital businesses by leveraging content, product development, marketing, sales, research and promotion across multiple platforms.