DDA Public Relations and Blueprint Public Relations are launching a London-based joint venture dubbed DDA Blueprint.

The standalone company will be headed up by Blueprint PR’s co-directors Janet Balmforth and Aimee Norman, with DDA’s CEO Lawrence Atkinson and COO John Stannard as non-executive directors.

The companies said the business of DDA Blueprint will primarily be international TV trade and theater publicity with Blueprint PR theater head Kate Morley leading the venture’s legit activity.

“As a specialist PR agency with a global and renowned client base, DDA Blueprint will create and provide strategic and goal-driven, tailor-made campaigns within the international and UK television and theater industries,” the announcement said.

The companies also said that the TV arm of newly minted DDA Blueprint will support international sales activity, and focus on attracting co-production partners and potential investors, assisting in communications on mergers and acquisitions and co-ordinating global PR strategies.

In theater, DDA Blueprint will strategize and implement media campaigns for theater companies and individual plays and musicals.