As exec VP at the company, she will be developing new scripted series, any of which she’d be attached to as an executive producer. She’ll work with Peter Jankowski, president of Wolf Films, which is based at Universal Media Studios.
Since stepping down at the premium cabler last year after helping oversee a string of acclaimed series from “Weeds” to “The Big C,” Gelber had been expected to rejoin her former Showtime boss, current NBC Entertainment chairman Robert Greenblatt. She had also been mentioned as a candidate for other top TV programming jobs that have been filled in recent months.
Gelber, who is replacing Nena Rodrigue, is coming off eight years at Showtime, where she served as senior VP of original programming. Prior to Showtime, she was senior VP of drama programming at Fox Broadcasting Co., where she oversaw series including “The X-Files” and “Ally McBeal.”
“I am thrilled and excited that Danielle has decided to join Wolf Films,” said Dick Wolf. “I have been a huge fan since she, Bob (Greenblatt) and I worked together on ‘New York Undercover’ on Fox in the mid-1990s. I look forward to her taste, intelligence and knowledge of the writing community energizing our development.”
With Gelber in place, Wolf Films has the capability to get more programming on the air. Its lone series still in primetime is “Law and Order: SVU.” The company has had multiple series on NBC alone through much of the past decade, though “Law and Order: Criminal Intent” recently completed its run and NBC opted not to order additional seasons of the original “Law and Order” and “Law and Order: Los Angeles.”
“I’m personally thrilled that Danielle is joining Wolf Films,” Greenblatt said. “Having worked closely with her for years at both FBC and Showtime, I don’t have higher esteem for many television executives in this business.”