PRAGUE — The board of pubcaster Czech TV has poached terrestrial rival TV Nova’s topper as its director in a bid to modernize the org.

Petr Dvorak, formerly general manager of the country’s first private station, TV Nova, has pledged to bring fresh programming, and a tyke channel, CT3, during his six-year term, which starts Oct. 1. His proposals won over board prexy Milan Uhde, who praised Dvorak’s vision and media acumen.

Czech TV operates four public channels, and funds most films produced in the Czech Republic.

Dvorak co-founded the B.I.G. PR agency shortly after the Velvet Revolution of 1989, and then became an exec for PPF Group, a powerful Czech corporation owned by billionaire Petr Kellner. He rose to the top of Nova after his boss acquired a stake in the station via license holder CET 21.

Dvorak, also a former exec at Central European Media Enterprises, has held board positions at a major Czech insurance company and at the Slavia Prague soccer team.