You will be redirected back to your article in seconds

CBS sets fall online promo blitz

Eye to roll out Web, Twitter and Facebook campaigns

CBS.com launched Monday a two-week promotional blitz in support of the network’s fall schedule.

A combination of the website and social-media hubs Facebook and Twitter will offer a mix of exclusive video and interaction with Eye talent and series producers. Also returning is Tweet Week, a stunt CBS first tried last April that will have stars tweeting their way through season premieres.

The first week will feature 15-minute video shows that will provide a rundown of what to expect regarding each weeknight’s lineup of new and returning series. In addition, CBS.com will host live chats with producers of returning series that had cliffhangers including Peter Lenkov (“Hawaii Five-0”) and Gary Glasberg (“NCIS”).

The videos will go live at 7:30 p.m. ET, and corresponding chats will follow at varying times. Fans can log on via Facebook and Twitter to participate.

Twitter becomes the focal point of the promotional strategy beginning Sept. 19, which kicks off premiere week.

Each night on the East Coast through Sept. 25, a series will be paired with a cast member who will tweet during the episode, including Jeff Probst for “Survivor” and Julianna Margulies for “The Good Wife.”

More TV

  • Randall Stephenson

    AT&T Plans Big Push to Win Over Madison Avenue

    CBS.com launched Monday a two-week promotional blitz in support of the network’s fall schedule. A combination of the website and social-media hubs Facebook and Twitter will offer a mix of exclusive video and interaction with Eye talent and series producers. Also returning is Tweet Week, a stunt CBS first tried last April that will have […]

  • Donald TrumpCNN Republican Presidential Debate, Las

    CNN Needs Pro-Trump Voices, but Has a Hard Time Keeping Them on TV

    CBS.com launched Monday a two-week promotional blitz in support of the network’s fall schedule. A combination of the website and social-media hubs Facebook and Twitter will offer a mix of exclusive video and interaction with Eye talent and series producers. Also returning is Tweet Week, a stunt CBS first tried last April that will have […]

  • Richard Madden bloodied in Bodyguard

    BBC's 'Bodyguard' Bows Out Ahead of Netflix Launch With Massive 47.9% Share in U.K.

    CBS.com launched Monday a two-week promotional blitz in support of the network’s fall schedule. A combination of the website and social-media hubs Facebook and Twitter will offer a mix of exclusive video and interaction with Eye talent and series producers. Also returning is Tweet Week, a stunt CBS first tried last April that will have […]

  • AUSTRALIA AND NEW ZEALAND OUT EDITORIAL

    Michelle Guthrie Fired From Australian Broadcasting Corporation

    CBS.com launched Monday a two-week promotional blitz in support of the network’s fall schedule. A combination of the website and social-media hubs Facebook and Twitter will offer a mix of exclusive video and interaction with Eye talent and series producers. Also returning is Tweet Week, a stunt CBS first tried last April that will have […]

  • Courtney Hadwin'America's Got Talent' TV show,

    Has 'America's Got Talent' Standout Courtney Hadwin Already Signed a Record Deal?

    CBS.com launched Monday a two-week promotional blitz in support of the network’s fall schedule. A combination of the website and social-media hubs Facebook and Twitter will offer a mix of exclusive video and interaction with Eye talent and series producers. Also returning is Tweet Week, a stunt CBS first tried last April that will have […]

  • Anthony Bourdain PArts Unknown Season 12

    Anthony Bourdain Remembered at Final 'Parts Unknown' Screening

    CBS.com launched Monday a two-week promotional blitz in support of the network’s fall schedule. A combination of the website and social-media hubs Facebook and Twitter will offer a mix of exclusive video and interaction with Eye talent and series producers. Also returning is Tweet Week, a stunt CBS first tried last April that will have […]

More From Our Brands

Access exclusive content