You will be redirected back to your article in seconds

Bunim/Murray pacts with Red Bull Media

Pair promise more reality skeins for young demo

Reality pioneers Bunim/Murray Prods., the company behind “The Real World” and “Keeping Up With the Kardashians,” has partnered with the Red Bull Media House to co-produce reality TV programming.

Red Bull Media House, the recently launched marketing and content arm of the energy drink brand, creates branded entertainment aimed at a young demo, notably sports programming like “Red Bull X-Fighters,” a motocross competish show, and ESPN’s “Red Bull: New Year. No Limits.”

“We’re going to talk about projects that Bunim/Murray has in development that it makes sense for Red Bull to get involved in,” Bunim/Murray prexy Gil Goldschein told Variety. “Red Bull has an unbelievable amount of talent across all kinds of sporting events, and we think our storytelling expertise can really come into play.” Though he didn’t name any projects or outlets the partnership has lined up, Goldschein touted the elusive younger demo that the Red Bull programming attracts.

Bunim/Murray’s parent company Banijay will handle international sales of formats/finished episodes for all content produced by this partnership through Banijay Intl.

More TV

  • Versailles French TV Netflix

    Banijay Studios Italy Bows to Produce Premium Scripted Content

    Reality pioneers Bunim/Murray Prods., the company behind “The Real World” and “Keeping Up With the Kardashians,” has partnered with the Red Bull Media House to co-produce reality TV programming. Red Bull Media House, the recently launched marketing and content arm of the energy drink brand, creates branded entertainment aimed at a young demo, notably sports […]

  • Discovery, ProSiebenSat.1 Invite Broadcasters to Join

    Discovery, ProSiebenSat.1 Invite Broadcasters to Join Their Streaming Offensive

    Reality pioneers Bunim/Murray Prods., the company behind “The Real World” and “Keeping Up With the Kardashians,” has partnered with the Red Bull Media House to co-produce reality TV programming. Red Bull Media House, the recently launched marketing and content arm of the energy drink brand, creates branded entertainment aimed at a young demo, notably sports […]

  • 'Westworld' Recap — Season 2, Episode

    'Westworld' Recap: Stop Making Sense

    Reality pioneers Bunim/Murray Prods., the company behind “The Real World” and “Keeping Up With the Kardashians,” has partnered with the Red Bull Media House to co-produce reality TV programming. Red Bull Media House, the recently launched marketing and content arm of the energy drink brand, creates branded entertainment aimed at a young demo, notably sports […]

  • POSE -- "The Fever" -- Season

    'Pose' Star Billy Porter on His Emotional Episode and the Importance of Visibility

    Reality pioneers Bunim/Murray Prods., the company behind “The Real World” and “Keeping Up With the Kardashians,” has partnered with the Red Bull Media House to co-produce reality TV programming. Red Bull Media House, the recently launched marketing and content arm of the energy drink brand, creates branded entertainment aimed at a young demo, notably sports […]

  • Netflix Unveils 'Great Day in Hollywood'

    Netflix Unveils 'Great Day in Hollywood' Image Spot Highlighting Black Creators

    Reality pioneers Bunim/Murray Prods., the company behind “The Real World” and “Keeping Up With the Kardashians,” has partnered with the Red Bull Media House to co-produce reality TV programming. Red Bull Media House, the recently launched marketing and content arm of the energy drink brand, creates branded entertainment aimed at a young demo, notably sports […]

  • President Trump Slams Jimmy Fallon for

    President Trump Slams Jimmy Fallon for Expressing Regret Over 2016 Interview: 'Be A Man Jimmy!'

    Reality pioneers Bunim/Murray Prods., the company behind “The Real World” and “Keeping Up With the Kardashians,” has partnered with the Red Bull Media House to co-produce reality TV programming. Red Bull Media House, the recently launched marketing and content arm of the energy drink brand, creates branded entertainment aimed at a young demo, notably sports […]

More From Our Brands

Access exclusive content