LONDON — U.K. paybox BSkyB’s U.S.-focused web, Sky Atlantic, will bow Feb. 1 with a lineup that includes HBO’s “Boardwalk Empire” and “Treme.”
Sky Atlantic has been made possible by the satcaster’s £150 million ($233 million) deal to secure exclusive local access to the HBO portfolio.
Also lined up for the new channel, which is being heavily marketed in Blighty, are “Mad Men,” poached from the BBC in the fall, and CBS shows “Blue Bloods” and “The Borgias.”
U.K. fare includes “This Is Jinsy,” a new comedy from “Shameless” creator Paul Abbott, and the David Attenborough dinosaur docu “Flying Monsters.”
In a comment critical of the BBC, which came under fire for airing “Mad Men” and “The Wire” in late-night slots, Sky Atlantic director of programs Stuart Murphy said the HBO shows would air in primetime in high definition, adding, “Sky won’t hide these series in the twilight hours.”
Sky Atlantic will be available at no extra charge, at least initially, to the paybox’s 10 million subscribers.