Bob Bakish upped to new int’l role at Viacom

Network to push Paramount expansion

Looking to boost its presence around the globe, Viacom said Wednesday it is promoting exec Bob Bakish to the newly created position of CEO of international media networks.

Bakish was most recently president of Viacom’s MTV Networks Intl. Exec, who spends the majority of his time overseas and has earned a reputation as a tireless road warrior, will be based in New York and report directly to CEO Philippe Dauman. Bakish will continue to serve as chairman of Viacom 18, a joint venture in India, and on the boards of Viacom’s ventures with BSkyB and Telecom Italia Media.

“The development of our international business is a major priority, and Bob is the ideal choice to lead the global charge for Viacom’s media networks,” Dauman said. “Over his 14 years at the company, he has proven himself to be an outstanding strategist and a highly capable operational manager.”

In fiscal year 2010, which was nine months long, Viacom derived about 28% of its revenues, or $2.64 billion, from international operations. Bakish’s promotion comes as Bill Roedy, CEO of MTV Networks Intl., retires after 22 years at the company (Daily Variety, Sept. 23). He started his career as a media consultant with Booz Allen & Hamilton.