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‘Awkward’ is straight-up hit for MTV

MTV continues to receive nice traction on its high school comedy “Awkward.” Awkward_101_pilot_196_retouched

Half-hour skein, which will wrap its first season Sept. 27, is MTV’s highest-rated scripted series in the last two years and third best show this summer for the cabler, following “Jersey Shore” and “Teen Mom.”

Tuesday night’s episode aired at 11:30, following a 90-minute “Teen Mom,” and scored well again in the 12-34 demo (2.3 rating). Show is averaging a 2.0.

Also of note: Among that 12-34 age group, Tuesday’s “Awkward” outdrew the season premiere of NBC’s “Parenthood” and the CW’s series debut of “Ringer.”

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