As ABC Daytime announces that Sept. 23 will be the end date for long-running soap “All My Children,” the net is prepping for its replacement with “The Chew,” which it’s promoting with the tagline, “The biggest party in daytime.”
The new food-themed talkshow will take over the 1 p.m. ET timeslot in most of the country on Sept. 26.
“Chew” features an ensemble of hosts including chefs Mario Batali, Michael Symon and Carla Hall, “What Not to Wear” vet Clinton Kelly and Daphne Oz, daughter of TV’s Dr. Mehmet Oz, who specializes in healthy living.
ABC also announced “Chew” will launch with an Ultimate Food Lover’s Sweepstakes, with prizes including an all-expenses-paid trip to New York that includes meals at two of Batali’s restaurants and a $250 gift certificate to food and wine marketplace Eataly.
As previously announced, the network is pulling the plug on “AMC” after more than 40 years on the air due to flagging ratings. Shows like “Chew” are seen as a cheaper option with more appeal to advertisers.