You will be redirected back to your article in seconds

Advertiser blasts TLC for ‘Muslim’ series

Kayak.com alleges net misrepresented TV show

A company that withdrew its advertising from the controversial TV series “All-American Muslim” is alleging that cable channel TLC was misleading about the nature of the show.

Kayak.com, an online travel firm, blasted the Discovery Communications-owned network in a statement Wednesday clarifying its decision to pull commercials that run during “Muslim” in previous weeks.

“TLC was not upfront with us about the nature of this show,” wrote Kayak chief marketing officer Robert Birge in a blog post on his company’s website.

A spokeswoman for TLC declined comment.

On Tuesday, Kayak found itself caught up in the growing backlash enveloping retail chain Lowe’s, which also admitted to withdrawing advertising from the TLC series.

Birge confirmed Kayak is no longer advertising on the series, but his statement makes clear that decision is motivated by animus toward TLC — not the Muslim religion.

“We believe TLC went out of their way to pick a fight on this, and they didn’t let us know their intentions,” wrote Birge. “That’s not a business practice that generally gets repeat business from us.

“I also believe that it did this subject a grave disservice. Sadly, TLC is now enjoying the attention from this controversy.”

Kayak’s rebuke of TLC marks the first harsh words directed at the network, which has managed to avoid the criticism flooding Lowe’s. All the network has said during the controversy is that the series continues to draw strong support from advertising.

Birge went so far as to offer a stinging review of “Muslim.” “Mostly, I just thought the show sucked.”

Variety had a far more generous assessment of the series, which premiered in November. Critic Brian Lowry praised “Muslim” for “putting a humanizing face on the religion amid persistent and even politically sanctioned Islamophobia.”

An e-mail from a Lowe’s representative to advocacy group Florida Family Assn. prompted the widespread impression that Lowe’s pulled the ads because the org complained the series offered a misleading depiction of Muslims in America.

Lowe’s has since issued a follow-up statement denying that its decision to pull the ads was at the behest of the FFA, but that has done little to scotch public outcry that the company’s decision showed prejudice against Muslims.

Added Birge, “Based on our dealings with TLC and the simple assessment of the show, I decided we should put our money elsewhere.”

More TV

  • How the 'Rich Eisen Show' Mixes

    How the 'Rich Eisen Show' Mixes Sports and Showbiz in an Entertaining Mix

    Walking through the El Segundo studio where veteran sportscaster Rich Eisen tapes his daily “Rich Eisen Show,” the sheer density of sports memorabilia is overwhelming — everything from game balls to jerseys, gear, autographs and uncountable photos are crammed onto every inch of wall and desk space. But step into Eisen’s dressing room, and the [...]

  • Whiskey Tango Cavalier

    TV Review: 'Whiskey Cavalier'

    The crux of “Whiskey Cavalier” can be found right in its protagonist’s name. “Will Chase” is a purposefully ridiculous wink of a name that tries to be both debonair and very silly all at once, just like the FBI agent (played by Scott Foley) to which it belongs. This isn’t a regular spy drama, “Whiskey [...]

  • Brody Stevens Dead

    Comedian Brody Stevens Dies at 48

    Prominent Los Angeles comedian Brody Stevens died Friday in Los Angeles, Variety has confirmed. He was 48. “Brody was an inspiring voice who was a friend to many in the comedy community,” Stevens’ reps said in a statement. “He pushed creative boundaries and his passion for his work and his love of baseball were contagious. [...]

  • Editorial use onlyMandatory Credit: Photo by

    Malik Yoba to Reprise Role in 'New York Undercover' Reboot at ABC

    Malik Yoba, who starred as Detective J.C. Williams in the 90s show “New York Undercover,” is set to reprise the role in the ABC reboot, sources tell Variety. Picking up 20 years after the end of the original series, “New York Undercover” will follow detectives Nat Gilmore and Melissa Ortiz as they investigate the city’s [...]

  • Chris Burrous dead KTLA anchor

    KTLA Anchor Chris Burrous' Cause of Death Released

    An investigative report on KTLA anchor Chris Burrous has determined that his cause of death was attributed to methamphetamine toxicity, according to the Los Angeles County Coroner’s Office. Burrous, 43, was found unconscious at a motel in Glendale, Calif on December 27, and later died at the hospital. The death has been ruled as accidental. [...]

  • Editorial use only. No book cover

    'Crazy Rich Asians,' 'Late Show With Stephen Colbert' Win Publicity Campaign Awards

    Hollywood publicists have selected “Crazy Rich Asians” as the top movie publicity campaign for 2018 and “The Late Show With Stephen Colbert” as the best television campaign. Warner Bros.’ “Crazy Rich Asians” topped the campaigns for Disney’s “Black Panther,” Fox’s “Bohemian Rhapsody,” Paramount’s “A Quiet Place,” Sony’s “Spider-Man: Into the Spider-Verse,” and Universal’s “Halloween” for [...]

  • THE MASKED SINGER: Rabbit in the

    Live+3 Ratings for Week of Feb. 11: 'Masked Singer' Easily Tops Competition

    Fox’s “The Masked Singer” was the highest-rated broadcast show of the week in both Live+Same Day and Live+3. For the week of Feb. 11, the unscripted singing competition series went from a 2.4 rating in adults 18-49 to a 3.4, a rise of 42%. In total viewers, the show went from 7.8 million viewers to [...]

More From Our Brands

Access exclusive content