Doug Hochstadt, David Mayber and Tom Watson have been promoted to senior vice presidents of ABC Sales.

Hochstadt has been named senior VP, planning and proposals. In his new role he will handle pricing for all dayparts, and planning responsibilities for the network. Hochstadt will continue to report to Debbie Richman, senior VP of primetime sales.

Mayber was named senior VP, central division, succeeding Michael Rubin, who is retiring after 40 years with ABC. He reports to ABC Sales president Geri Wang.

Watson was named senior VP, team leader. Also reporting to Wang, he will head the sales team calling on OMD, PHD, and Horizon Media.

In addition, Marco Forte has been promoted to vice president. He reports to Watson.