×
You will be redirected back to your article in seconds

ABC plays the ‘Hallmark’ card

Fully sponsored movies to preem on net

EXCLUSIVE: The storied “Hallmark Hall of Fame” will continue next season under an agreement in which the fully sponsored movies will premiere on ABC, followed a week later by encore telecasts on the Hallmark Channel.

ABC’s deal will begin with the 244th presentation under the Hallmark banner, an adaptation of Mitch Albom’s book “Have a Little Faith,” scripted by Albom, directed by Jon Avnet and starring Laurence Fishburne, Bradley Whitford and Martin Landau. The movie has begun production in Detroit and will air in late November.

Hallmark’s 16-year affiliation with CBS came to an end in the spring (Daily Variety, May 6), when the network balked at committing to three movies a year, traditionally timed to windows prior to Christmas, Valentine’s Day and Mother’s Day. The movies — produced by the Kansas City-based greeting card company, which buys the time — will continue to play Sunday nights.

“It was a wonderful relationship with CBS,” said Brad Moore, president of Hallmark Hall of Fame Prods., who called ABC “a very natural home for us.”

Moore said he didn’t anticipate a shift in the tone or style of the movies — which are generally of a heart-warming, female-oriented nature — but added that Hallmark would collaborate with ABC on the content, as it had with CBS.

Hallmark Channel, meanwhile, will repeat each movie four times in a weeklong span, which Moore said will expose the projects to a broader audience. Unlike the broadcast networks — which have almost entirely abandoned the made-for-TV movie biz — the cable channel relies heavily on original movies.

Hallmark bills the 60-year-old “Hall of Fame” as the most-honored program in TV history, with the movies having garnered 80 Emmys and 11 Peabody Awards. Premiering in 1951, Hallmark aired exclusively on NBC until 1979, followed by shorter relationships with CBS, ABC and PBS before landing on the Eye web in the mid-1990s.

Although the franchise remains one of the last recurring longform entities on television, Hallmark has been determined to keep the “Hall of Fame” afloat, with chairman Donald Hall having stated the banner “continues to work its magic on our image.”

More TV

  • cap 08 cena 31 - Bastidor

    Globoplay’s ‘Aruanas’ Amazon Rainforest Series Bows in 150 Countries

    Globoplay, the streaming platform of Brazilian media giant Globo, is set to bow one of its most ambitious fictional series to date, “Aruanas” (“Sentinels of Nature”). The new series premieres worldwide July 2 on Vimeo-powered platform araunas.tv in more than 150 countries with subtitles in 11 languages: English, Spanish, French, Italian, German, Dutch, Russian, Arabic, Hindi, Turkish [...]

  • Spain Mediapro Studio Lola Flores Bioseries

    Spain's The Mediapro Studio Develops Bioseries on Flamenco Matriarch Lola Flores

    Spain’s The Mediapro Studio, the recently-launched content production-distribution giant, has teamed with Argentine-based company Non Stop TV to develop a bioseries on Lola Flores, the Spanish flamenco matriarch. The project is backed by The Flores Family, with Lolita and Rosario Flores, Lola Flores daughters, attached as executive producers, alongside Mariola Orellana. The series will recreate [...]

  • Mark-Paul GosselaarFOX 'The Passage' TV show

    'Mixed-ish' at ABC Adds Mark-Paul Gosselaar in Recasting

    Mark-Paul Gosselaar has boarded the upcoming ABC comedy “Mixed-ish.” “Mixed-ish,” a spinoff of “Black-ish,” focuses on the experience of Tracee Ellis Ross’s character, Rainbow Johnson, growing up in a mixed-race family in the ‘80s. Gosselaar will play the role of Bow’s father, taking over from Anders Holm, who played the role in the original pilot. [...]

  • Greg Berlanti

    Greg Berlanti on Why Movies Are Lagging Behind TV in LGBTQ Representation

    Greg Berlanti is television’s most prolific producer. With a record-breaking 18 series from his production company greenlit for the 2019-2020 season, the openly gay Berlanti is using his power to ensure the LGBTQ community is reflected on the small screen — both in front of and behind the camera. From casting the first transgender superhero [...]

  • Legion

    How Production Designer Marco Niro Created a Visual Climax for FX's ‘Legion’

    FX’s “Legion” has always drawn inspiration not only from the Marvel “X-Men” comics on which it is based, but also from the weirder corners of pop culture. When creator Noah Hawley cast “Downton Abbey” star Dan Stevens as the lead — David Haller, a mutant whose telepathic powers have been misdiagnosed as mental illness — [...]

  • DEAR WHITE PEOPLE

    TV News Roundup: Netflix Sets 'Dear White People' Season 3 Premiere Date

    In today’s TV roundup, “Dear White People” sets an August 2 premiere and Showtime acquires the six-episode comedy series “Back to Life.” DATES “Dear White People” will return for its third season on August 2. The news was announced in a comedic sketch posted to Netflix‘s Youtube channel, in which the series’ cast members debate [...]

More From Our Brands

Access exclusive content