ABC orders game show ‘You Deserve It’

Kinetic Content to produce international format

ABC has ordered six episodes of game show “You Deserve It” from Kinetic Content.

The international format features contestants playing for other people unaware they will reap the winnings, which are delivered in a segment that closes each episode. “Deserve” was created by Dick de Dijk, who created the “Deal or No Deal” format as well.

He will executive produce along with Kinetic’s Chris Coelen (“Secret Millionaire”), Matilda Zoltowski (“Dancing with the Stars”) and Jeff Krask (“Deal”).

Chris Harrison (“The Bachelor”) will host the American version.

“‘You Deserve It’ is a uniquely fresh take on the game format which combines addictive game play with an absolutely simple, appealing idea that fits perfectly with the ABC brand,” said Coelen, who is Kinetic’s CEO.

Kinetic serves as U.S. partner to de Dijk via ProSiebenSat.1 Media, which has a stake in the company through subsidiary Red Arrow Entertrainment Group.

Distributor SevenOne International has sold the show to numerous territories, including Antena 3 in Spain, MBC in the Middle East and SAT.1 in Germany.

ABC hasn’t yet determined when “Deserve” will bow.

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