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Both shows have five women with coffee mugs sitting around a table chatting. And both have been skewered on “Saturday Night Live.” But in its first year on the air, CBS daytimer “The Talk” has tried to carve out an identity that’s distinct from ABC veteran “The View.”

“I never really think of us in terms of how we’re like or not like ‘The View,’?” says “Talk” executive producer/creator Sara Gilbert, whose co-hosts include Julie Chen, Sharon Osbourne, Holly Robinson Peete and Leah Remini. “There are only so many formats for a talk show. We’re different people, and we bring different personalities to it. (‘The Talk’) happens to be a little more personal. We spend more time talking about our own lives.”

Gilbert adds that “The View” tends to talk more about politics, and suggests that there appears to be less talking over each other at “The Talk” than there is on “The View.”

“Co-hosts on ‘The Talk’ allow each other to finish speaking before jumping in, whereas on ‘The View’ they all talk over each other a great deal,” says AOL TV editor-in-chief Sandra Deane. “?’The Talk’ co-hosts have probably been coached in this manner, but it speaks to the different tone and mission of the show.”

Deane has seen both shows address the same topic, but with different approaches.

“Amy Yasbeck indicated on ‘The Talk’ that she thinks kids should be breast fed up until the age of 3. There was a groan from the audience, but no extreme reaction from the panel. A similar discussion occurred on ‘The View’ and a heated debate (among the panelists) ensued.

“?’The Talk’ is the guilty pleasure version of ‘The View,’?” Deane adds. “It’s a totally different mix of content. ‘The View’ ladies debate current events with strong, mostly educated points of view, and they serve up the lighter fare as more of a side dish. ‘The Talk’ is definitely more focused on discussing topics relevant to moms and women in their day-to-day lives. They’re probably more representative of your local neighborhood coffee klatch than ‘The View’ crew is.”

“The View” has noted at least one similarity between the two programs, however. Around the time “The Talk” launched, ABC promos for “The View” reminded viewers the co-hosts there are all mothers, a fact “The Talk” was initially touting about its panelists.

“Early on we were doing a lot of parenting topics, which we still are,” says “The Talk” exec producer Brad Bessey, who will be leaving the show after its first season is complete. “I don’t think we need to brand the show (as being for mothers), but at the same time (we’re) a place where mothers can come to. … What pleases me most about the show is the connection that these women have and how it translates on television.”

More from the Daytime Emmy Preview:
Cable light on daytime talk triumphs | ‘The Talk’ seeks to stand alone | Fewer soaps, fewer awards?