Ryan Kavanaugh’s Relativity Media has named Terry Curtin prexy of theatrical marketing.

Curtin — whose career in Hollywood has encompassed stints as marketing and distribution prexy for Revolution Studios and prominent roles in the marketing departments for Universal, Disney and 20th Century Fox — will replace Peter Adee, who officially remains in the position until June 1.

She joins the studio from the Cimarron Group, where she served as co-prexy of entertainment. Move had been the subject of much media speculation over the past week.

In her new role, Curtin will oversee all planning, strategy and marketing execution of Relativity’s theatrical releases. She will report to Kavanaugh.

“Curtin’s successes throughouther career, both at studios and creative vendors, speak volumes about the vision with which she leads a marketing campaign,” said Kavanaugh. “Peter Adee promised to find his perfect replacement, and with Terry’s experience in both traditional and digital media, she is just that. We are thrilled for her to drive Relativity’s marketing arm to new milestones of achievement,” he added.

“Ryan Kavanaugh has built Relativity into a company that is innovative and fearless,” Curtin said. “I am beyond excited to be joining a studio at which the ambitions are big, and the rule book is small. I look forward to partnering with Kyle Davies, and to working with the entire marketing team.”

Davies, the president of theatrical distribution, joined Relativity along with Adee when the studio acquired the marketing and distribution assets of Overture Films, where Davies was an exec VP. He and Curtin will have a collaborative relationship, as their respective departments work hand in hand.

Curtin has extensive experience working in the movie biz. At Cimarron, Curtin’s responsibilities included producing creative advertising elements for feature film and TV campaigns, business development, corporate branding, client relations and co-oversight of more than 150 employees. Exec was instrumental in launching a strategy division at the agency that provides campaign blueprints, creative positioning, detailed audience analytics and tactical solutions in such areas as creative, digital, media and publicity. While at Cimarron, Curtin contributed to campaigns for “True Grit,” “Invictus” and “The Twilight Saga.”

Prior to Cimarron, Curtin was CEO-creative director of Intralink Film Graphic Design, where she contributed to campaigns for “American Gangster,” “The Da Vinci Code” and the CW’s “Gossip Girl.”

Relativity’s next three releases are “Judy Moody and the Not Bummer Summer” on June 10, David R. Ellis’ “Shark Night 3-D” on Sept. 2 and Tarsem Singh’s sword-and-sandals epic “Immortals” on Nov. 11. In addition, the studio is prepping to start production on an untitled Snow White film that will star Lily Collins, Julia Roberts and Armie Hammer.