Creative Artists Agency’s Ashley Holland

Hollywood's New Leaders: 10 Assistants to Watch

Dallas native Holland, who joined CAA in February 2009, has already mastered quite a juggling act. As Nancy Etz’s assistant, she runs the office and liaises with such top talent as Mark Roberts (exec producer, “Mike & Molly”), Andre & Maria Jacquemetton (exec producers, “Mad Men”), Alex Graves (pilot director for “Fringe” and “Terra Nova”) and Michael Mayer ( pilot director for “Smash”). As a member of the CAA’s agent trainee program she’s also focused on developing her own skills and networking with other agents. “It’s a challenge to balance it all,” says Holland, who’s worked on projects for client Spike Lee and helped develop client strategies for WhoSay, a social media service for celebrities and high-profile individuals that has gotten some press buzz in recent months. “Originally I thought I’d get into the music business, but not now,” says the avid music fan. “My goal is to become a TV agent here at CAA.”