CNN Worldwide has tapped former BET marketing head Janet Rolle to fill the role of v.p. and chief marketing officer. Rolle fills a void in the CMO spot left by Scott Safon, who stepped up to run HLN in September of last year during the net’s big exec shakeup.
Rolle has spearheaded marketing for MTV Networks and HBO in addition to BET, and will be based in New York, where she will report to CNN Worldwide topper Jim Walton.
“(S)he brings a fresh perspective to our continuing conversation with our audience,” said Walton of Rolle in a release. “I look forward to her contributions on behalf of CNN.”
Along her career path, Rolle has worked at AOL as v.p. and g.m. of AOL Black Voices and AOL Women’s and Lifestyle Programming. She also serves on the Board of Directors of the American Foundation for the University of the West Indies.
Rolle’s strong web background suggests that CNN is looking to further emphasize its large online presence. As the net heads into upfront season, one of its most consistent talking points has been the ubiquity of the CNN brand online and internationally.