ITV restructures ad team

Adam Crozier's shake up leads to staff changes

ITV has restructured its commercial airtime sales team in a move designed to help the terrestrial giant achieve the aim of becoming a global multiplatform broadcaster.

The changes, the latest to emerge from CEO Adam Crozier’s strategic review, are understood to involve the departure of five senior execs, including highly regarded sales director Gary Digby.

Initiative is spearheaded by commercial and online director Fru Hazlitt, appointed by Crozier last summer. She said: “No one is better (than ITV) at delivering linear, free-to-air programming and monetizing that content, but we have to evolve to become the U.K.’s most powerful marketing platform in what is a rapidly changing, challenging and competitive market.”

On the new team are Kelly Williams, who left Channel 5 in November, and Simon Daglish from Fox Interactive Media U.K.

Williams will take over Digby’s role, while Daglish takes on a new post heading multiplatform and partnerships at ITV.

ITV, which under Digby’s leadership grew sales last year by an estimated 15.4% to 18%, hopes to pull in extra revenue by adopting a more coordinated approach between broadcast and online ad sales.

More TV

  • Gretchen Carlson

    Gretchen Carlson Defends Miss America Organization Against Bullying Charge From 2018 Winner

    ITV has restructured its commercial airtime sales team in a move designed to help the terrestrial giant achieve the aim of becoming a global multiplatform broadcaster. The changes, the latest to emerge from CEO Adam Crozier’s strategic review, are understood to involve the departure of five senior execs, including highly regarded sales director Gary Digby. […]

  • Chris Messina, Sharp Objects

    'Sharp Objects': Chris Messina on Richard's 'Broken Heart' and the Moment He Lost Control

    ITV has restructured its commercial airtime sales team in a move designed to help the terrestrial giant achieve the aim of becoming a global multiplatform broadcaster. The changes, the latest to emerge from CEO Adam Crozier’s strategic review, are understood to involve the departure of five senior execs, including highly regarded sales director Gary Digby. […]

  • Jackie Weaver attends the centerpiece gala

    Jacki Weaver Heads Cast of Stan Original Series 'Bloom'

    ITV has restructured its commercial airtime sales team in a move designed to help the terrestrial giant achieve the aim of becoming a global multiplatform broadcaster. The changes, the latest to emerge from CEO Adam Crozier’s strategic review, are understood to involve the departure of five senior execs, including highly regarded sales director Gary Digby. […]

  • Debra MessingProject Angel Food honoring Debra

    'Will & Grace': Debra Messing Talks David Schwimmer's Guest Role

    ITV has restructured its commercial airtime sales team in a move designed to help the terrestrial giant achieve the aim of becoming a global multiplatform broadcaster. The changes, the latest to emerge from CEO Adam Crozier’s strategic review, are understood to involve the departure of five senior execs, including highly regarded sales director Gary Digby. […]

  • Late-Night TV's Growing Problem: Maybe There's

    Late-Night TV Has a Growing Problem: Maybe There's Too Much of It

    ITV has restructured its commercial airtime sales team in a move designed to help the terrestrial giant achieve the aim of becoming a global multiplatform broadcaster. The changes, the latest to emerge from CEO Adam Crozier’s strategic review, are understood to involve the departure of five senior execs, including highly regarded sales director Gary Digby. […]

  • David Harbour'Stranger Things' event, Los Angeles,

    'Stranger Things' Season 3 Is Inspired by 1985's 'Fletch' (EXCLUSIVE)

    ITV has restructured its commercial airtime sales team in a move designed to help the terrestrial giant achieve the aim of becoming a global multiplatform broadcaster. The changes, the latest to emerge from CEO Adam Crozier’s strategic review, are understood to involve the departure of five senior execs, including highly regarded sales director Gary Digby. […]

  • Disney Channel logo

    TV News Roundup: Disney Channel Announces 'Coop & Cami' Premiere Date

    ITV has restructured its commercial airtime sales team in a move designed to help the terrestrial giant achieve the aim of becoming a global multiplatform broadcaster. The changes, the latest to emerge from CEO Adam Crozier’s strategic review, are understood to involve the departure of five senior execs, including highly regarded sales director Gary Digby. […]

More From Our Brands

Access exclusive content