Don Rohrer joined post house Atlas Digital as director of technical operations, moving to the company after 10 years at Wexler Video, where he most recently served as VP of sales and mobile services. “We’re very excited to have Don join our team and to help drive the technology roadmap of the company,” said Atlas VP, sales and business development Lloyd Guillen. Said Rohrer: “Our clients have a vision and our job is to help create and deliver that vision. Atlas can provide workflow solutions and insight so that non-technical, creative people can focus on what they are trying to create as artists.” Atlas offers tapeless, digital asset management and integrated transcription services. In addition to rentals and service, it has editing suites and production offices in Universal City and Santa Monica.
Entertainment marketing agency Trailer Park promoted Eli Weisman to veep, interactive TV, for Trailer Park’s Interactive TV, Menus and Content division; and Scott Tobin to senior veep, Trailer Park Publishing. Weisman, formerly a senior director, helped launch Trailer Park’s interactive TV practice earlier this year, devising digital strategies for clients and new business across ITV platforms. Tobin helped launch Trailer Park Publishing earlier this year. Coinciding with the executive promotions is the complete integration of Trailer Park’s Advanced Content division into three newly organized standalone units: Trailer Park Interactive TV, Menus and Content, led by Kevin Van Belois; Trailer Park Publishing, led by Tobin; and Trailer Park Digital, Social and Mobile, led by Julianne LaMarche – with a soon-to-be announced new hire leading Mobile. Recent projects from Digital, Social and Mobile include the E! Live From the Red Carpet app, social media content for Warner Bros.’ “Harry Potter and the Deathly Hallows” and the mobile website across multiple smart devices for ING Direct. The developments follow the departure of Curt Doty, who served as president of Trailer Park’s Advanced Content division for the past two years.
The Fountain Studios, which calls itself the largest purpose-built production studio in the U.K., upped Naomi Brand to head of client liaison and marketing. She joined Fountain in 2003, having previously worked at Pearson Television. Her promotion follows the departure of Sarah Joyce.