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Super Bowl pumps Peas’ sales

'Where Is the Love?' surges on charts

The Black Eyed Peas’ catalog got a generous goose from the Peas’ Super Bowl appearance on Sunday, increasing the group’s total track sales by 25% from the prior week, for 267,000 total weekly sales, according to Nielsen SoundScan figures released today.

Track increases are all for the week ending the day of the game (Feb. 6), meaning that sales boosts only reflect gains made in the hours during and shortly after the telecast. Super Bowl perfs have in recent years put a surge in sales for acts appearing during the big game.

“Where Is the Love” experienced the biggest percentage gain, moving up 332% for a weekly total of 23,000 track sales. “Let’s Get It Started” saw a 125% gain, “Boom Boom Pow” rose 57%, and “I Gotta Feeling” increased 44%.

Strangely, sales for the only song the Peas performed from their newest album, “The Time (Dirty Bit),” actually decreased 8% in that period, while sales for the original song from which the tune takes its chorus — Jennifer Warnes and Bill Medley’s 1987 track “(I’ve Had) The Time of My Life” — jumped 453%. That decline is likely due to sales fluctuations from earlier in the week, however, and the song remains the group’s current top seller.

Eminem’s “Lose Yourself,” featured in a Super Bowl Chrysler ad, gained 18% for a total of 22,000. Other catalog tunes used in the telecast or its attendant commercials from Usher, Boz Scaggs, Ram Jam, Elton John, Kenny G and Guns ‘n’ Roses experienced 22% bumps or larger.

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