You will be redirected back to your article in seconds

Performers get ‘VMAs’ bump

Sales rise after MTV's Video Music Awards

While recent chart-toppers like Adele, Jay-Z and Kanye West and Beyonce didn’t much need the help, last Sunday’s MTV Video Music Awards sparked some sizable jumps in digital sales for winners and performers.

Last week’s telecast, the highest-rated in the network’s history with 12.4 million viewers, was likely instrumental in young band Young the Giant’s sudden burst onto the upper reaches of the iTunes charts. (Overall SoundScan numbers won’t reflect bumps from the kudocast until next week.) Young the Giant was the only rock band to perform on the show, and its “My Body” climbed 220% on the iTunes singles chart to reach No. 24, while their debut album climbed 220%.

Songs performed or featured on the show by Chris Brown, Adele, Beyonce and the Foo Fighters also experienced triple-digit percentage jumps on the iTunes singles chart (Brown’s “Beautiful People” climbed 904%).

Jessie J, a Brit popster who has been dutifully fighting for a space in the American pop firmament after her album “Who You Are” entered and then dropped off the charts in February, saw a 200% boost in album sales following her appearance as the kudocast’s “house artist.”

Yet numbers for the biggest potential beneficiary are still to come. Lil Wayne, who not only closed the awards but also plotted an unusual release strategy in which his “Tha Carter IV” was available for purchase immediately after the show’s end, is on track for a No. 1 bow on next week’s SoundScan album chart.

Popular on Variety

More Music

  • This photo provided by the California

    Josh Turner Tour Bus Crash Kills Sound Engineer, Leaves 7 from Crew Hospitalized

    A bus carrying crew members for country singer Josh Turner’s tour went off an embankment after leaving a show in Paso Robles, California, killing sound engineer David Turner and leaving seven others hospitalized. Turner and his band were on a separate bus following the crew bus and reportedly stopped to assist after the deadly accident [...]


    Billie Eilish Tells Crowd She Plans to Tour Behind... Her 2017 EP

    Okay, so it may just have been a way to get some crowd members who were dead-set on calling out requests off her back. But she seemed to mean it. At a show for SiriusXM and Pandora at L.A.’s Troubadour club Wednesday, Billie Eilish made an interesting vow to the crowd: She plans to tour [...]

  • UTA lobby in Nashville

    UTA's Nashville Office Sets 2020 for Move to Historic Downtown Library Building

    UTA has announced a forthcoming move to much bigger digs in Nashville, with plans to leave its current home at the Cummins Station complex in the first quarter of 2020 to make good on a signed lease on a major library building in the heart of downtown that’s being renovated for office use. Once construction [...]

  • Toni Cornell

    Chris Cornell's Daughter Toni Releases First Single, 'Far Away Places'

    Toni Cornell, the daughter of late Grammy-winning rockstar Chris Cornell, is carrying on her father’s musical legacy with her first single, titled “Far Away Places.” The song, which the 15-year-old wrote at 12 years old, was produced by her father in his home studio in Miami, known to be one of the last songs he [...]

  • Depeche Mode - Dave GahanLes Vieilles

    Depeche Mode Documentary Gets One-Night Theatrical Release

    Depeche Mode has reunited with the group’s long-time filmographer, Anton Corbjn, for a combination documentary/concert film, “Spirits in the Forest,” which Trafalgar Releasing has announced it will put on approximately 2400 screens worldwide for one night Nov. 21. The film documents performance footage from the Berlin dates of Depeche Mode’s 115-gig Global Spirit Tour of [...]

  • Patti SmithVariety's 10 Storytellers to Watch

    Patti Smith Talks Biopics, Beats and Losing Her Cool in Front of Bob Dylan

    On Thursday afternoon Variety partnered with IFP for the first “10 Storytellers to Watch” event, and among the novelists, lyricists, podcasters, playwrights, graphic novelists and brand storytellers who were honored was the pioneering singer, poet and author Patti Smith. The legendary artist received the Impact in Storytelling honor not only for her formidable body of [...]

More From Our Brands

Access exclusive content