The NFL and NBC made if official Sunday night: Madonna will perform during halftime of the Super Bowl.
Game, to be aired on the Peacock, is set for Feb. 5 in Indianapolis and is traditionally the most-watched program of the year. Last year’s contest, in which the Packers defeated the Steelers, delivered an aud of 111 million, making it TV’s all-time champ.
According to the NFL, 162 million watched last year’s halftime show featuring the Black Eyed Peas. Previous Super Bowl halftime performers include Bruce Springsteen and the E Street Band, Tom Petty and the Heartbreakers and the Who.
The most infamous halftime performer, of course, is Janet Jackson, whose nipple was accidentally revealed during the 2004 match-up between Carolina and New England. As broadcaster, CBS was mired in legal suits and FCC fines for years following the incident.
Madonna was rumored to take center stage at the Super Bowl several months ago, but the league nor the net would confirm at the time. Her appearance will coincide with the release of her upcoming directorial effort “W.E.,” set to be released nationally Feb. 3, only two days before the game.