Ferrera, whose title was not announced, will be based in New York and report directly to Columbia prexy Ashley Newton. In addition to developing new talent, he will be involved with Columbia’s ongoing associations with such TV properties as “The X-Factor” and “Glee.”
Newton said in a statement, “Along with his deep musical knowledge, Steve’s outstanding ability of repeatedly matching the right song with the right artist to a tremendous effect will be an amazing asset for both our roster and TV platform projects.”
Ferrera spent three years at IDJ, where he worked with such acts as Bon Jovi, Ne-Yo, Jeremih and Chrisette Michele.
He previously served for eight years as senior VP of A&R and staff producer at RCA Music Group, where he helmed such top-selling projects as Kelly Clarkson’s “Breakaway,” Carrie Underwood’s “Some Hearts” and Rod Stewart’s “American Songbook” series. He did earlier stints at Capitol and Chrysalis Group’s Echo Label.
He was formerly a musician, songwriter and producer: He recorded with his own band for Universal/MCA, was a member of Shakespeare’s Sister and recorded and toured with Suzanne Vega.