EMI partners with Shine Group

Venture will commission and produce music for Shine's TV productions

EMI Music Publishing has established a joint venture with U.K. production company and News Corp. subsidiary Shine Group.

EMI will now rep music from the firm’s shows globally.

The partnership creates a music library that will commission and produce content for use in Shine’s own TV productions and third-party shows. For instance, this month the NBC series “The Biggest Loser,” produced by Shine’s U.S. arm Reveille, relaunches with a theme performed by Train; tune is repped by EMI.

Expanded international relationship between EMI and Shine elaborates on long-running deals with Shine’s firms Shine TV and Dragonfly.

EMI Music Publishing exec veep of media and business development Jonathan Channon said in a statement: “Extending our deal with Shine enables us to increase the revenue potential for their music assets from a wider range of programming genres across the world.”

In February, Rupert Murdoch’s News Corp. purchased Shine Group, founded by Murdoch’s daughter Elisabeth, for a reported $674 million.