You will be redirected back to your article in seconds

Chenfeld & Balsam: Kidz Bop toppers

Youth Impact Report 2011: Young at Chart

Impact: Kidz Bop is the No. 1 music brand for kids ages 5-12 in the U.S.
Next: Kidz Bop 21.” Also, the winner of Kidz Star USA will be named Oct. 24.
Causes: Supporting Michelle Obama’s “Let’s Move” campaign via the high-concept Greatest Action Movie Ever (G.A.M.E) contest.

Quick, name the top-selling kids artist of 2010. Miley Cyrus? The Jonas Brothers? Think again. According to Billboard, the Kidz Bop Kids came in No. 1 last year.

In the past two years, Kidz Bop’s music sales have soared 42%, with a fresh compilation featuring clean versions of hit songs covered by anonymous young vocalists dropping every six months. “Kidz Bop 18” was the No. 1 kids album of 2010, while the 19th and 20th editions both debuted at No. 2 on the Billboard Top 200 chart.

The series is the brainchild of Razor & Tie co-founders Cliff Chenfeld and Craig Balsam. A decade ago, as dads stuck attending birthday parties with their children, they witnessed that 5- to 10-year-olds were an under-served market.

Chenfeld describes their audience as “kids who are too old for Barney, but too young for Britney,” explaining, “We felt there wasn’t a lot of music for kids who had outgrown preschool music but whose parents were concerned that a lot of the kids music out there was inappropriate for them.”

Eschewing the idea of star power, the duo thought young listeners might find regular kids more relatable than polished professionals. “There’s an accessibility in the Kidz Bop world and an aspirational quality that probably doesn’t apply when they’re listening to Justin Bieber or Radio Disney,” Chenfeld says. “Listening to someone like you, I think that’s very appealing to kids.”

Kidz Bop’s brand extensions are proving to be phenomena in their own right. Social networking site KidzBop.com is a kid-friendly, Coppa/Caru-compliant mashup of Facebook and YouTube with more than a million registered users. Through KidzBop.com, talent competition Kidz Star USA offers contestants 15 and younger the chance at an RCA/Jive recording contract. Meanwhile, Kidz Bop is amassing partnerships, including a Web-based reality show with Endemol, a book series with Adams Media and a toy line with Imperial Toy.

More Music

  • Britney Spears

    Britney Spears' Fans Demand Release of Pop Star from Psychiatric Facility

    A group of protesters gathered outside City Hall in West Hollywood on Monday afternoon (April 22) to demand the release of pop star Britney Spears from a psychiatric facility. Carrying “Free Britney” signs and chanting “Hands off, Britney” and “Justice for Britney” about a dozen fans took to the corner of Santa Monica Blvd. and [...]

  • Arista Records Names Danny Cooper Senior

    Arista Records Names Danny Cooper Senior VP of Promotion

    Danny Cooper has been named senior vice president of promotion at Arista Records, it was announced today by John Boulos, the label’s executive VP of promotion. In this role, Cooper will work closely with Boulos in all areas of promotion across genres, and oversee Arista’s promotion staff throughout the U.S. He is based in Los [...]

  • Mandatory Credit: Brian J Ritchie/Hotsauce, Editorial

    Lizzo Reveals Summer-Fall Tour Dates

    Hot on the heels of her Nice Life/Atlantic Records debut album “Cuz I Love You” (which got a rave review in Variety last week) and her two Coachella performances, Lizzo has announced dates for a huge North American tour, billed “Cuz I Love You Too.” Produced by Live Nation, the tour begins July 18 in Portland, [...]

  • Delta Air Lines celebrates Grammy Weekend

    Halsey, Jonas Brothers, Zedd to Headline iHeartMedia Wango Tango Concert

    Jonas Brothers, Halsey, 5 Seconds of Summer, Zedd, Ally Brooke (with special guest Tyga), Ava Max, Fletcher and Tomorrow X Together will perform at iHeartMedia’s annual Wango Tango concert at the Dignity Health Sports Park in Los Angeles (formerly StubHub Center) on June 1. Freeform will broadcast a 90-minute television special on Friday, June 7 [...]

  • Nick Jonas, Joe Jonas, Kevin JonasJonas

    Jonas Brothers Set Their First Album in a Decade for June

    Coming 10 years almost to the week after their previous studio album, the Jonas Brothers’ “Happiness Begins” has been set for a June 7 release. A date for their full-length comeback has been eagerly anticipated by fans ever since the near-surprise March 1 release of “Sucker,” a single that has just reached No. 1 on [...]

  • Prince Memoir, ‘The Beautiful Ones,’ to

    Prince Memoir, ‘The Beautiful Ones,’ to Be Released in October

    The memoir Prince was working on at the time of his death is coming out Oct. 29, according to the Associated Press. Publisher Random House confirmed Monday that “The Beautiful Ones” will combine Prince’s unfinished manuscript with rare photos, scrapbooks and lyrics. Announced just weeks before his 2016 death, the 288-page book, issued in partnership [...]

  • TV Review: ‘Motown 60: A Grammy

    TV Review: ‘Motown 60: A Grammy Celebration’

    If nothing else, CBS’ “Motown 60: A Grammy Celebration” special alerted America to the continued vitality of Smokey Robinson as a contemporary performer. Ten months from turning 80, the singer’s performances were focused and controlled as he weaved his sultry vocals through classics he wrote — the ballads “The Tracks of My Tears” and “Ooh Baby Baby,” chief among them. Producers [...]

More From Our Brands

Access exclusive content