Live Nation’s former Southern California chairman Brian Murphy has jumped to the competition as the newly anointed West Coast president at AEG Live.

Murphy will oversee operation of AEG Live’s West Coast venues and will report to the company’s CEO Randy Phillips.

In other concert industry news, Nederlander Organization CEO Adam Friedman is ankling the venue and promotion company.

Murphy’s move to Live Nation’s principal rival AEG reportedly comes after a shift in power at LNE that saw the ascent of the venue and promotion firm’s onetime head of San Francisco operations Rick Mueller to president of Live Nation California.

Murphy is an institution among California concert promoters: he co-founded Avalon Attractions, the leading regional promoter of the ’80s and ’90s. In 1998, Avalon became one of several key regionals purchased by SFX, the firm that morphed into LNE.

Phillips said in a statement, “The combination of Brian and Paul Tollett, CEO of Goldenvoice and producer of the Coachella and Stagecoach music Festivals, will further solidify AEG Live’s standing and reputation as the industry leader on the West Coast and an even better partner for our artists and their representatives.”

At Nederlander, there was no word of a successor for Friedman, nor was there any reason given for the exec’s exit.

Friedman joined Nederlander in 2006 after managing House of Blues Concerts. He was previously an executive at Universal Concerts, which he joined after working as a transactional attorney at the Chicago firm of Rudnick & Wolfe.