×

BET builds music library

Teams with Jingle Punks for 'sonic branding'

BET Networks and Jingle Punks, the New York-based music licensing and production music company, are pooling their assets to create a library that will include BET’s urban music repertoire, to be distributed via Jingle Punks.

Partnership will formally launch at SXSW in March.

BET and Jingle Punks also will encourage their network of artists and composers to contribute content to the shared catalog. Access will be provided by Jingle Punks’ software, which tracks searches within the company’s syndicate of content creators, providing market data from which the partnership aims to provide what they call “sonic branding.”

“Every day our library looks at what people are using, and replenishes, in real time, the tracks that are being used,” Jared Gutstadt, CEO of Jingle Punks, told Variety. “We’re going to see who used it and then two things will happen: We will make more tracks in the same style of hip-hop; and then make BET or any of our other clients aware that that track already has some usage under its belt.”

“Music has always been a core part of the fabric of BET’s brand,” said BET’s music programming senior VP Reginald Williams in a statement. “Jingle Punks’ global distribution network and unique approach to the music licensing landscape make them an ideal partner for creating a music library that will add value to BET’s programming.”

Jingle Punks’ client list includes NBC Universal, AETN and Viacom, which owns BET.

Popular on Variety

More Music

  • siriusxm on playstation

    SiriusXM Announces $4 Streaming Plan for Students

    SiriusXM took another step towards taking its subscription service past the car Tuesday: The company announced a new student subscription tier that gives eligible college students access to music and talk radio stations on their mobile and connected devices for $4 per month. Some of the content available for this price includes SiriusXM’s more than [...]

  • Demi Lovato

    Demi Lovato Joins Netflix Comedy 'Eurovision'

    Demi Lovato has joined the upcoming Netflix comedy film “Eurovision.” Will Ferrell, who co-wrote the film with Andrew Steele, announced the news Tuesday with an Instagram post, in which he wished Lovato a happy birthday with a “homemade” cake. Following the announcement, Lovato can be seen blowing out candles on the cake next to a “Eurovision” [...]

  • Queen and Adam Lambert Live

    How the Queen + Adam Lambert Tour Brought the Opera to Arenas

    Just as “Bohemian Rhapsody,” the biopic of late Queen frontman Freddie Mercury, wowed moviegoers last year, stage design firm Stufish Entertainment Architects has helped Queen + Adam Lambert’s current U.S. tour deliver a screen spectacular of its own. The tour, which plays New Orleans on Aug. 20 and Atlanta on Aug. 22, touched down at [...]

  • Mass Appeal and Universal Launch Hip-Hop

    Nas, Mass Appeal and Universal Music Launch Hip-Hop Label in India, Sign Divine

    Mass Appeal and Universal Music Group today announced the launch of Mass Appeal India – a new label dedicated to amplifying India’s burgeoning hip-hop culture on a global scale. The new label’s operations will be based Universal Music India’s headquarters in Mumbai and will function as a multi-channel partnership between the two companies. According to the announcement, Mass Appeal India will sign and [...]

  • Trey Anastasio of Phish performs at

    Phish Concert Camp Out Canceled Due to Plague-Infected Prairie Dogs

    The plague, or Black Death, decimated the European population in medieval times and has returned to ruin Phish concert-goers’ camping plans. The band announced Tuesday that camping and vending will be canceled for their Labor Day weekend performance at Dick’s Sporting Goods Park in Commerce, Colo. due to concerns of plague-infected colonies of prairie dogs. [...]

  • Songs for Screens Powered by Mac

    Songs for Screens: 'American Horror Story' Makes 'Suddenly Last Summer' Sizzle Again

    FX Network’s “American Horror Story” returns for a ninth season next month, and promos for the next chapter of the anticipated series, dubbed ‘AHS 1984,’ have been airing frequently across cable television throughout August. In the short yet effective spot (see below), the Motels’ melancholic, moody “Suddenly Last Summer” plays as aerial footage of an [...]

  • Edge, left, Adam Clayton, and Bono

    New York’s PlayStation Theater to Close (EXCLUSIVE)

    New York’s PlayStation Theater, a 2,100-capacity venue located in Times Square and operated by Bowery Presents, will close at the end of 2019, a source close to the situation tells Variety. The venue will close with a New Year’s series of shows from the Disco Biscuits. The theater, which is located two stories beneath the [...]

More From Our Brands

Access exclusive content