BET builds music library

Teams with Jingle Punks for 'sonic branding'

BET Networks and Jingle Punks, the New York-based music licensing and production music company, are pooling their assets to create a library that will include BET’s urban music repertoire, to be distributed via Jingle Punks.

Partnership will formally launch at SXSW in March.

BET and Jingle Punks also will encourage their network of artists and composers to contribute content to the shared catalog. Access will be provided by Jingle Punks’ software, which tracks searches within the company’s syndicate of content creators, providing market data from which the partnership aims to provide what they call “sonic branding.”

“Every day our library looks at what people are using, and replenishes, in real time, the tracks that are being used,” Jared Gutstadt, CEO of Jingle Punks, told Variety. “We’re going to see who used it and then two things will happen: We will make more tracks in the same style of hip-hop; and then make BET or any of our other clients aware that that track already has some usage under its belt.”

“Music has always been a core part of the fabric of BET’s brand,” said BET’s music programming senior VP Reginald Williams in a statement. “Jingle Punks’ global distribution network and unique approach to the music licensing landscape make them an ideal partner for creating a music library that will add value to BET’s programming.”

Jingle Punks’ client list includes NBC Universal, AETN and Viacom, which owns BET.

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