×
You will be redirected back to your article in seconds

Tonys and tourists goose box office

Attendance rises over the same frame in 2010

NEW YORK Tony-season attention seems to have helped guide ticketbuyers’ choices in Week 3 (June 13-19), with the year’s nommed fare seeing big B.O. boosts.

The tourist-fueled bounty gravitated toward a lineup of nominees including “Catch Me if You Can” ($804,542) — whose $200,000 jump was the highest of the frame — as well as “How to Succeed in Business Without Really Trying” ($1,138,153), “Sister Act” ($905,913), “Priscilla Queen of the Desert” ($831,033) and tuner revival winner “Anything Goes” ($828,341), all of which logged notable upticks. New musical winner “The Book of Mormon” ($1,193,763) set another house record at Eugene O’Neill, but didn’t have much room to rise.

New play winner “War Horse” ($948,563), multiple nominee “The Motherfucker With the Hat” ($707,750) and play-revival winner “The Normal Heart” ($454,764) also kept climbing.

It was a strong week in general on the Main Stem as seasonal tourism helped to boost sales. Cume climbed $1.1 million to $22.7 million for 32 shows on the boards, and attendance hit 263,424, well up from the 254,000 posted over the same week last year.

The 21 musicals grossed $18,236,636 for 80.4% of the Broadway total, with attendance of 204,518 at 87.2% capacity and average paid admission of $89.17.

The 11 plays grossed $4,442,864 for 19.6% of the Broadway total, with attendance of 58,906 at 70.6% capacity and average paid admission of $75.42.

Average paid admission was $86.10 for all shows.

More Legit

  • Bryan Cranston First Time in Variety

    Bryan Cranston on His Early Roles, Dealing With Rejection and His 'Erasable Mind'

    Following his 2014 Tony Award for best actor as President Lyndon B. Johnson in Robert Schenkkan’s play “All the Way,” Bryan Cranston is looking to add to his trophy collection this year with his performance as Howard Beale in “Network.” The deranged anchorman — who’s famously “mad as hell and not going to take this [...]

  • Ink Play West End London

    Wary Theater Rivalry Between London and New York Gives Way to a Boom in Crossovers

    Give or take a little tectonic shift, the distance between London and New York still stands at 3,465 miles. Arguably, though, the two theater capitals have never been closer. It’s not just the nine productions playing in duplicate in both locations — believed to be the most ever — with three more expected in the [...]

  • Alex Brightman Beetlejuice Broadway

    How Alex Brightman Brought a Pansexual Beetlejuice to Life on Broadway

    Alex Brightman gives the deadliest performance on Broadway — in a good way — in “Beetlejuice.” The big-budget musical adaptation of the 1988 film directed by Tim Burton has scored eight Tony nominations, including best actor. To play the frisky role, Brightman (“School of Rock”) dons Beetlejuice’s striped suit and an assortment of colorful wigs [...]

  • Santino Fontana Tootsie Broadway Illustration

    'Tootsie' Star Santino Fontana on the Challenges of His Tony-Nominated Dual Role

    Santino Fontana is doing double duty on Broadway this year. The “Tootsie” star scored his second Tony Award nomination this month for his hilarious portrayal of struggling actor Michael Dorsey and Dorothy Michaels, the female persona that Dorsey assumes to win a role in a play. The musical, based on the 1982 comedy starring Dustin [...]

  • Dear Evan Hansen

    Broadway Cast Albums Find Fresh Footing With Hip New Sounds, Viral Outreach

    Mixtapes. YouTube videos. Dedicated playlists. Ancillary products. Viral marketing. Epic chart stays. These are things you expect to hear from a record label discussing Cardi B or Beyoncé. Instead, this is the new world of a very old staple, the Broadway original cast recording. Robust stats tell the tale: Atlantic’s “Hamilton” album beat the record [...]

  • Ali Stroker Oklahoma

    Ali Stroker on 'Oklahoma!': 'This Show Doesn’t Follow the Rules and That Is So Who I Am'

    Ali Stroker is no stranger to rewriting history. With her 2015 Broadway debut in “Spring Awakening,” she became the first actor in a wheelchair to perform on the Great White Way. Three years later, she’s back onstage in Rodgers and Hammerstein’s “Oklahoma!” as Ado Annie, the flirtatious local who splits her affections between a resident [...]

More From Our Brands

Access exclusive content