NEW YORK — Broadway’s newer fare attracted rising B.O. in Week 50 (May 2-8) in a frame that generally saw sales dip.
“The Book of Mormon” ($1,129,867) continued its box office ascension, with high demand and a relatively small seating capacity driving up its average ticket price to a whopping $129. But at the top of the chart, the real conversation starter is probably the fact that “The Lion King” ($1,601,654) has edged perennial top dog “Wicked” ($1,599,916) out of the No. 1 spot for the third week in a row.
Seeing the greatest benefit from Tony attention was well-reviewed “Jerusalem” ($458,825), which posted a rise of nearly $100,000 (or 27%), the highest of any show, following the six Tony noms it scored.
Otherwise, there were largely dips reported, although few seemed severe. The up-again, down-again “Mary Poppins” ($821,750), driven in large part by tourist traffic, had one of its down-again weeks, while “The Addams Family” ($487,977), starring new topliner Roger Rees, had a tough frame in which it played to auds at 55% capacity.
Overall, Broadway sales slid $1.3 million to $22.2 million for 35 shows.
The 21 musicals grossed $16,877,753 for 76.2% of the Broadway total, with attendance of 197,498 at 82.7% capacity and average paid admission of $85.46.
The 14 plays grossed $5,278,231 for 23.8% of the Broadway total, with attendance of 68,265 at 69.3% capacity and average paid admission of $77.32.
Average paid admission was $83.37 for all shows.