Broadway’s newer fare attracted rising B.O. last week in a frame that generally saw spring sales dip a bit.
“The Book of Mormon” ($1,129,867) continued its box office ascension, with high demand and a relatively small seating capacity driving up its average ticket price to a whopping $129. But at the top of the chart, the real conversation starter is probably the fact that “The Lion King” ($1,601,654) has edged perennial top dog “Wicked” ($1,599,916) out of the No. 1 spot for the third week in a row. Legiters will no doubt be watching the coming week’s numbers closely to see if this hat-trick is the start of a trend.
Three more of the spring’s offerings made it into the top 10, with crowd-pleasing play “War Horse” ($884,015) continuing to gallop along and “Priscilla Queen of the Desert” ($882,361) climbing even without much love from the Tony nominating committee. Daniel Radcliffe starrer “How to Succeed in Business Without Really Trying” ($936,036) was off from the prior sesh but still managed to camp out comfortably at No. 5.
Seeing the greatest benefit from Tony attention was well-reviewed “Jerusalem” ($458,825), which posted a rise of nearly $100,000 (or 27%), the highest of any show, following the six noms the play scored last week. Chris Rock topliner “The Motherfucker With the Hat” ($631,787), which also snagged six, continued to chug along nicely, while “The Normal Heart” ($246,447) began to beat a little faster in the wake of its five nods. Top tuner contender “Sister Act” ($854,730) climbed, too.
Play revival “The House of Blue Leaves” ($601,733) and tuner “Baby It’s You” ($462,640) also were among the shows to step up, with each playing its first full week of perfs after opening.
Otherwise, there were largely dips reported, although few seemed severe. The up-again, down-again “Mary Poppins” ($821,750), driven in large part by tourist traffic, had one of its down-again weeks, while “The Addams Family” ($487,977), starring new topliner Roger Rees, had a tough frame in which it played to auds at 55% capacity.
Overall, Broadway sales slid $1.3 million to $22.2 million for 35 shows.