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Douglas B. Leeds, a top advertising executive who was also vice chairman of the American Theater Wing, died of cancer on Monday, May 9, in New York City. He was 63.

Leeds joined the Wing in 1990, was elected secretary-treasurer the following year, became vice chairman in 2003 and then president in 2004; he was vice chair once again at the time of his death. He chaired various Wing committees and served on both the Tony Awards Management and Administration Committees.

Leeds produced the Broadway show “Street Heat” in 1980 and co-produced “Sleight of Hand” in 1987.

In his “day job,” Leeds was most recently founder-CEO of indoor billboard company StoreBoard Media. Before that he was prexy-CEO of Thomson-Leeds Co., a point-of-purchase advertising firm with clients such as American Express, Sony, Ford and Microsoft.

Leeds also served on the board of the Whitney Museum of American Art and on the Council of the Frick Museum.

He is survived by his wife, Anki; a daughter; his mother; and his sister. A public memorial service is planned.